The NEW Employee Manual: A No-Holds-Barred Look at Corporate Life

The NEW Employee Manual: A No-Holds-Barred Look at Corporate Life

by Benjamin Gilad, Mark Chussil


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Welcome to Corporate Life.

The NEW Employee Manual is not your Dad’s or Mom’s employee manual. It’s the new playbook for corporate survival, fitting today’s realities and the challenges facing employees who join or work in large, seemingly successful companies. Those companies already issued very specific and detailed employee manuals covering everything under the sun except how to compete well in our brave new world.

The NEW Employee Manual will help you navigate the Corporate (with a capital C) labyrinth. Where Corporate’s manual shapes you into a dutiful cog for the good of the machine, ours helps you enhance your career for the good of, well, you … and your company.

The NEW Employee Manual should make you feel skeptical: skeptical of empty slogans, obsolete rituals, obsessive pursuits, and bigwigs’ playbooks that no longer work. That alone should be worth this book’s price. Skepticism, you see, is a good thing, because it is only the skeptic, only the free-thinker, only the maverick, who asks new questions and finds useful answers. So, are you a maverick or a cog?

Product Details

ISBN-13: 9781599186429
Publisher: Entrepreneur Press
Publication date: 03/19/2019
Pages: 368
Sales rank: 729,132
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Dr. Ben Gilad, president of Fuld-Gilad-Herring Academy of Competitive Intelligence (CI) is considered a leading developer of competitive intelligence theory and practice in the US, is a former Associate Professor of Strategy at Rutgers University’s School of Management. Gilad’s first CI books, The Business Intelligence System (1988, AMACOM, co-authored) and Business Blindspots (1994, US: Probus/Irwin; 1998, UK: Infonortics, e-edition, 2012, ACI, Inc.), paved the way for the CI evolution in US corporations, many of which emulated the basic principles of Gilad’s CI process model. He is the co-editor of the definitive analysis book, The Art and Science of Business Intelligence Analysis (1996, JAI Press), author of Early Warning (Amacom, 2004), and Business War Games (Career press, 2009).

Mark Chussil is Founder of Advanced Competitive Strategies, Inc. He’s a pioneer in business war gaming, an expert in business-strategy simulation, a prolific author of essays on competitive strategy on ACS’ website,, and Harvard Business Review, and a thought-provoking teacher of strategic thinking. He’s helped Fortune 500 companies, in many industries and countries, add billions of dollars to their bottom lines. Mark is also an Adjunct Instructor in the Pamplin School of Business at the University of Portland.

Table of Contents


Chapter 1: Corporate dysfunctions, competing as a skill, and you

Chapter 2: The difference between job descriptions and real-world jobs

Chapter 3: Does Corporate train its people to compete well?

Chapter 4: How to identify a Corporate Overconfident, Oblivious Person

Chapter 5: The myth that customers matter

Chapter 6: Big numbers, wrong numbers, more numbers, and sloppy thinking

Chapter 7: Benchmarking: Being just like them, only better

Chapter 8: The consequences of sloppy, lazy thinking

Chapter 9: The negative side of being positive

Chapter 10: What Corporate obsesses about

Chapter 11: Who said anything about Chapter 11?

Chapter 12: Does Corporate mean what it says?

Chapter 13: Corporate burns money as it gets big and “fat”

Chapter 14: Corporate overpromises

Chapter 15: Does Corporate do strategic due diligence?

Chapter 17: Can Google fail to grow? Yes, but not today.

Chapter 18: Corporate’s response to stagnation is “circle the wagons”

Chapter 19: Corporate believes in magic formulae

Chapter 20: Corporate filters inconvenient information

Chapter 21: Can Corporate heal thyself?

Executive Summary


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