The NEW Employee Manual is not your Dad’s or Mom’s employee manual. It’s the new playbook for corporate survival, fitting today’s realities and the challenges facing employees who join or work in large, seemingly successful companies. Those companies already issued very specific and detailed employee manuals covering everything under the sun except how to compete well in our brave new world.
The NEW Employee Manual will help you navigate the Corporate (with a capital C) labyrinth. Where Corporate’s manual shapes you into a dutiful cog for the good of the machine, ours helps you enhance your career for the good of, well, you … and your company.
The NEW Employee Manual should make you feel skeptical: skeptical of empty slogans, obsolete rituals, obsessive pursuits, and bigwigs’ playbooks that no longer work. That alone should be worth this book’s price. Skepticism, you see, is a good thing, because it is only the skeptic, only the free-thinker, only the maverick, who asks new questions and finds useful answers. So, are you a maverick or a cog?
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About the Author
Mark Chussil is Founder of Advanced Competitive Strategies, Inc. He’s a pioneer in business war gaming, an expert in business-strategy simulation, a prolific author of essays on competitive strategy on ACS’ website, Competing.com, and Harvard Business Review, and a thought-provoking teacher of strategic thinking. He’s helped Fortune 500 companies, in many industries and countries, add billions of dollars to their bottom lines. Mark is also an Adjunct Instructor in the Pamplin School of Business at the University of Portland.
Table of ContentsIntroduction
Chapter 1: Corporate dysfunctions, competing as a skill, and you
Chapter 2: The difference between job descriptions and real-world jobs
Chapter 3: Does Corporate train its people to compete well?
Chapter 4: How to identify a Corporate Overconfident, Oblivious Person
Chapter 5: The myth that customers matter
Chapter 6: Big numbers, wrong numbers, more numbers, and sloppy thinking
Chapter 7: Benchmarking: Being just like them, only better
Chapter 8: The consequences of sloppy, lazy thinking
Chapter 9: The negative side of being positive
Chapter 10: What Corporate obsesses about
Chapter 11: Who said anything about Chapter 11?
Chapter 12: Does Corporate mean what it says?
Chapter 13: Corporate burns money as it gets big and “fat”
Chapter 14: Corporate overpromises
Chapter 15: Does Corporate do strategic due diligence?
Chapter 17: Can Google fail to grow? Yes, but not today.
Chapter 18: Corporate’s response to stagnation is “circle the wagons”
Chapter 19: Corporate believes in magic formulae
Chapter 20: Corporate filters inconvenient information
Chapter 21: Can Corporate heal thyself?