As the business environment grows ever more complex and new competitors enter the market, the demands on leadership change. Conventional approaches won't cut it any longer. The New Game Changers tells the story of Aimee Martin, who rejoins her former company to turn around slumping sales. The sales training initiative that was implemented while she was away came highly recommended, but it was not well received by the frontline staff. And now the new head of marketing is proposing yet another initiativea slick digital sales campaign.
The trouble is, Aimee realizes, these approaches focus on the wrong things.
Aimee's realization launches her on a quest that leads to her discovery of four essential strategies that help her focus on the outcomes that make a real impact and transform her leadership. The result: a winning team!
The New Game Changers is an easy-to-understand guide that teaches you a new way of thinking that will help you take your team and your organization to the next level.
|Publisher:||Thrid Bridge Press|
|Product dimensions:||5.60(w) x 8.60(h) x 0.70(d)|
Table of Contents
Chapter 1 Monday Morning Staff Meeting 1
Chapter 2 Ride from Richmond 13
Chapter 3 Changing Faith 21
Chapter 4 Coach Shafe 31
Chapter 5 All Things Digital 41
Chapter 6 The Bike Ride 49
Chapter 7 Like Coaching Football 57
Chapter 8 The Book 73
Chapter 9 The Doubters 81
Chapter 10 Beating Notre Dame 97
Chapter 11 Losing Faith 109
Chapter 12 The Realization 117
Chapter 13 Monday Morning Staff Meeting 129
About the Authors 161