The New Intellectual Property of Health: Beyond Plain Packaging

The New Intellectual Property of Health: Beyond Plain Packaging

Hardcover

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Product Details

ISBN-13: 9781784718787
Publisher: Elgar, Edward Publishing, Inc.
Publication date: 09/16/2016
Pages: 384

About the Author

Edited by Alberto Alemanno, Jean Monnet Professor of EU Law and Risk Regulation, HEC Paris, France and New York University, School of Law, US and Enrico Bonadio, Senior Lecturer in Intellectual Property Law, City, University of London, UK

Table of Contents

Contents:


Introduction: Setting the Scene

Alberto Alemanno and Enrico Bonadio


PART 1: LEGAL AND POLICY ISSUES

1. Unpacking plain packaging and other standardization requirements in the light of behavioural sciences

Alberto Alemanno


2. On the nature of trademark rights: does trademark registration confer positive or negative rights?

Enrico Bonadio


3. Trademarks, tobacco, health: brokerage by fundamental rights?

Matthew J. Elsmore


4. Trademarks in the pharmaceutical sector: the dynamic between brands, proprietary names and labelling regulations

Jeremy Blum


5. The interface between nutrition and health claims and EU trademark law

Ignacio Carreño and Eugenia Costanza Laurenza


PART II ADJUDICATING THE NEW INTELLECTUAL PROPERTY OF HEALTH

6. Plain packaging of tobacco products and the WTO challenge

Mark Davison


7. Challenges in achieving public health objectives through product labelling regulation: reflections on Sri Lankan trademark and constitutional law

Althaf Marsoof


8. Tobacco packaging measures affecting intellectual property protection under international investment law: the claims against Uruguay and Australia

Andrew D. Mitchell


9. Leveraging certification marks for public health

Valentina Vadi


PART III REINVENTING THE INTELLECTUAL PROPERTY OF HEALTH

10. Leveraging Certification Marks for Public Health

Margaret Chon with Maria Therese Fujiye


11. Terroir and public health: can geographical indications of origin promote ‘healthy’ products?

Irene Calboli


12. Patents as a tool to encourage the production of healthier food

Enrico Bonadio


Index


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