From the bestselling authors of The Social Employee, and Linked In Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
|Product dimensions:||6.69(w) x 9.53(h) x (d)|
About the Author
Cheryl is a global speaker and has been named a Top 12 Business Speaker by Huff Post. She is a Linked In Learning course author for Social Employees: The New Marketing Channel. Cheryl’s ideas have appeared in MIT Sloan Management Review, HBR Italia, Fast Company and Forbes; she is a former special advisory board member to The Economist and The Economist Intelligence Unit. Other projects include the Wharton Future of Advertising 2020 program and the popular Wharton Business Radio ‘Marketing Matters’ series on XM Radio. As an IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work.
Cheryl is an advisory board member to Omnicom’s sparks & honey, a technology-led cultural consultancy that is disrupting the consulting, research and agency worlds.
She is a frequently invited guest speaker for Rutgers University graduate programs and has earned a BA in Journalism from the University of Pittsburgh.
Mark Burgess is co-founder and president of Blue Focus Marketing®, a brand consultancy that builds brands from the inside out. He is co-author of the revolutionary bestseller, The Social Employee. Mark is a renowned global speaker and delivered a TED Talk on “The Rise of the Social Employee.”
Mark is an adjunct marketing professor at the Rutgers University Master of Business & Science degree program. And he teaches MBA and executive education courses at Rutgers Business School. Mark was published in the inaugural edition of Rutgers Business Review: “Shaping the Future: The New Social Ecosystem.” He teaches online marketing courses at e Cornell and UCLA and has designed online marketing and digital certificate programs for leading universities.
Mark began his career as an adman on Madison Avenue at Mc Cann. He has held senior roles in marketing and digital strategy at AT&T and Pw C. Mark was a recipient of two Effie Awards for global marketing effectiveness.
Mark is a two-time course author for Linked In Learning, including Integrated Marketing Strategies, that is generating thousands of course completions. He was a contributor to the Wharton Future of Advertising 2020 project.
As an expert trainer for The American Marketing Association, Mark delivered industry-leading content marketing and integrated marketing workshops to hundreds of marketers.
Mark earned an Executive MBA from Fairleigh Dickinson University, and a BA from the University of Pittsburgh. He completed marketing certificates at Dartmouth College and Duke University.