The New Oil

The New Oil

by Arent van 't Spijker


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How can you leverage the value of your company's data? Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable industry. The New Oil shows how data changes the traditional business paradigm. How it impacts not just high-tech, high-profile companies, but also old-school, low-tech industries all around the world; data lives and breathes within every single company. In the New Oil, Arent van't Spljker explains how companies such as Google, Nike and Adara are leveraging a 'Data Driven Strategy'. Many other examples highlight the applications and commercial potential for data. Van 't Spijker describes five typical business models for monetizing data that help you to develop viable business models for leveraging data in your own company. He then show how to successfully put these business models to practice. Above all, he will inspire you to follow in the foolsteps of market leaders.

Product Details

ISBN-13: 9781935504825
Publisher: Technics Publications, LLC
Publication date: 06/25/2014
Pages: 230
Product dimensions: 6.00(w) x 9.00(h) x 0.50(d)

Table of Contents

Part I Shift Happens

1 Introduction 3

2 The Value of Data 7

3 Change Happens 17

Information Generations 19

Value Shifts from Publishers to Platforms 22

Data Drives Market Insurgents 26

Availability Sparks Creativity 28

4 Three Drivers of Change 33

The Connected Economy 35

The Internet of Things: A Sensory Revolution 41

Mobility 47

Enablers of Co-Creation 53

5 Co-Creation 55

6 Data Creates Value in the Network 61

Part II The Value of Data

7 Patterns 69

8 Pattern 1: Basic Data Sales 73

Basic Data Sales in the Business Model Canvas 75

Practical Issues with Basic Data Sales 79

9 Pattern 2: Product Innovation 83

Product Innovation in the Business Model Canvas 85

Competing on Data 87

Using Data to Restore Credibility to Banking 88

Business Model 'Flip' 93

10 Pattern 3: The Commodity Swap 95

Commodity Swap in the Business Model Canvas 98

Smart Meters Enable the Commodity Swap 100

11 Pattern 4: Value Chain Integration 105

Value Chain Integration in the Business Model Canvas 108

Redefining Logistics Through Data 109

12 Pattern 5: Value Net Creation 113

Value Net Creation in the Business Model Canvas 116

Value Net Creation: Adara, Inc 118

Part III Patterns in Practice

13 The Flipping Point 123

14 Reciprocity 137

Reciprocity Drives Amazon's Recommendations 138

Using Reciprocity to Generate Unique Data 141

Using Reciprocity to Create Customer Loyalty 142

Auto Generation vs. 'Asking' for Data 143

15 Flow Control 147

Tom Tom's First Mover Advantage in Flow Control 149

Flow Control Requires Business Continuity 152

Flow Control Creates Competitive Advantage 153

Strategic Value of Flow Control 154

16 Scalability 157

Scaling Beyond Expected Boundaries 159

Scalability to Create High Barriers to Entry 161

17 Platform 163

The Platform as a Single Point of Distribution 164

The Platform as a Means for Managing Commerce 166

Platform as a Launch Pad for Creativity 167

Nike+: Single Platform for Activity Monitoring 168

18 Quality and Privacy 175

Data Quality 176

Data Reliability 177

Privacy 178

19 Managing Data Initiatives 185

Data Driven Strategy Is a Risk 185

The Parallel Startup 189

Developing Innovation 196

Lean and Iterative Development 201

Case: Innovation in Smart Energy 204

20 Final Thoughts 209

21 Get Involved 211

22 Index 213

23 References 219

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