The New Pioneers introduces the entrepreneurs who are revolutionizing the way America does business from bankers to bakers, weavers to Web designers, manufacturers to medical researchers. In dozens of entertaining case histories and personal profiles, Thomas Petzinger shows that old-fashioned corporations are losing out to innovators engaged in creating collaborative workplaces, a value-added marketplace, and an economy overflowing with opportunity. Through compelling storytelling and incisive analysis, he illuminates how and why:
- Technology is replacing economies of scale with economies of scope and locality
- Today's entrepreneurs are redefining the meaning of "niche"
- Radical compensation and motivation strategies are establishing a new kind of workforce
- The family firm can serve as a model for all business
- The new business ethos signals a return to fundamental values
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About the Author
Thomas Petzinger, Jr., spent twenty years at The Wall Street Journal, working as a beat reporter, investigative reporter, bureau chief, Washington economics editor, and author of the weekly column "The Front Lines." The author of Hard Landing and Oil & Honor, he lives in Pittsburgh, Pennsylvania.