The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI

by David T. Scott
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Overview

The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott

Lead-generation marketing is evolving rapidly, but many companies are still using the same methods they always have. How can a marketer know which lead generation tactics will provide them with the best, most actionable leads for their products or services?

What’s been missing—until now—is a strategic look at how lead-generation tactics can work together to produce the maximum number of quality leads. In The New Rules of Lead Generation, marketing expert David T. Scott examines the seven most successful tactics, including e-mail, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows. He reveals when to use which tactics, how to use them cost-effectively and get the best results, and how each tactic has changed in recent years and will continue to evolve in the future. Readers will also discover how to test new approaches on a limited budget and how to combine multiple tactics for a more powerful, integrated campaign.

Featuring valuable tools for tracking costs and measuring results, this indispensable book shows marketers everywhere how to capture the leads they need to help their companies succeed.

Product Details

ISBN-13: 9780814432617
Publisher: AMACOM
Publication date: 03/20/2013
Pages: 288
Sales rank: 585,536
Product dimensions: 5.90(w) x 9.10(h) x 1.20(d)
Age Range: 18 Years

About the Author

DAVID T. SCOTT has served as a top-tier marketing executive for Fortune 500 companies and billion-dollar enterprises. He is currently the CEO and founder of Marketfish, a lead-generation marketing company with offices in Seattle and New York.

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The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Since I am a business person rather than a marketing or internet professional it has been difficult for me to find a book about lead generation that I could actually understand. This  book is great, the author style of writing is clear, informative but also understandable. I finally have the resources I need now to bring the traffic and leads that my website deserves. This book is perfect for anyone who requires leads (customers, clients etc) to generate business successes. With so many options to implement I am excited to finally market my business and start seeing the success that I know it deserves. This book has now become my go to guide, I have plenty to work on but thanks to the author I understand how to do it! 
Anonymous More than 1 year ago
Gives quick, to-the-point, but specific breakdown of what to measure and how including determining your costs. The New Rules of Lead Generation is Written by a successful marketer for marketers to be successful. You'll want to buy both the Nook and the hardcover so you can take notes and refer back later. This book is a great desk-side reference tool!