The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologiesby Phil Simon
A small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks.
And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago.
In The New Small, you’ll discover how these companies creatively and intelligently use technology to:
- Reach new customers
- Reduce costs
- Increase internal collaboration and communication
- Create flexible work environments
Rife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It’s a must-read for small business owners—and those thinking about starting their own shops.
About the Author
Phil Simon is an independent technology consultant, author, writer, and dynamic public speaker for hire. He focuses on the intersection of business and technology. He is the author of Why New Systems Fail and The Next Wave of Technologies.
“A powerful, important. and eye-opening book. Simon expertly demonstrates how, by skillfully using technology, social media, and collaborative tools, even the smallest of businesses can achieve amazing levels of success. The New Small is a very big idea. Read it, but be warned: You may want to change your life once you’ve finished it.”
–Mitch Joel, President, Twist Image and author of Six Pixels of Separation
“We’ve known for a while that ‘small is the new big,’ to quote Seth Godin, but a piece has been missing—specifically the piece that explains how technology has been accelerating the trend and how companies can harness technology to take advantage of it. In The New Small, Phil Simon does a masterful job of filling that void. I heartily recommend it.”
–Bo Burlingham, editor-at-large Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big
“The New Small is a veritable treasure chest of management tips and technologies. Simon’s storytelling rivals Malcolm Gladwell and his knowledge of technology rivals Chris Anderson. A must-read.”
–Paul Spiegelman, Author, Why is Everyone Smiling?
“From arrows to gunpowder, from ATMs to email, technology has always been the great equalizer. In this powerful and indispensable book, Phil Simon shows how small and medium-sized business can out-duel the big guys through smart and sharp adoption of nimble tech. The New Smallshows precisely why, what, and how inexpensive technology can improve every facet of your business. It’s not a book, it’s an investment in transformation.”
–Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
“An excellent book for seasoned business owners and entrepreneurs alike. Ever wondered what new technologies are out there and if they make sense for your business? When you read The New Small, be sure to have a notepad and highlighter handy, You will be using both as you gleam nuggets of technology and business insight. Highly recommended.”
–Shama Kabani, Author of the Bestselling book The Zen of Social Media Marketing
- Motion Publishing
- Publication date:
- Product dimensions:
- 6.00(w) x 9.00(h) x 0.71(d)
- Age Range:
- 9 Years
Most Helpful Customer Reviews
See all customer reviews
Small businesses are successful when they can focus on their core competencies, on what they are most passionate about, on what truly differentiates them from their competitors of all sizes. For most small businesses, technology is not a core competency. Historically, this meant that small business owners had to invest a significant portion of their time or money (or both) in the technology that enabled their daily business operations, but that simultaneously distracted them from actually running their business, and made it extremely difficult for them to compete against bigger companies with more people and more money. However, as Phil Simon describes in The New Small, the times they are a-changing . . . By leveraging emerging technologies like what Simon calls the Five Enablers (Cloud computing, Software-as-a-Service (SaaS), Free and open source software (FOSS), Mobility, and Social technologies), small businesses do not need to have technology as one of their core competencies, and do not need to invest significant time and money in enabling technology. Leveraging the Five Enablers frees up small businesses to do what they do best, allows them to focus on their true core competencies, and truly compete against companies of all sizes. The New Small serves as a practical guide to this brave new world of small business.