The Non-Obvious Guide To Employee Engagement (For Millennials, Boomers And Everyone Else)

The Non-Obvious Guide To Employee Engagement (For Millennials, Boomers And Everyone Else)


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Why are guidebooks for employee engagement so useless?

Too many are filled with empty theories, fabricated frameworks and lots and lots (and lots) of useless fluff. What if you could get the advice you need from a real expert in an easy to access format you can really use? The Non-Obvious Guide To Employee Engagement (For Millennials, Boomers And Everyone Else) is the guidebook you’ve been Googling for.

Within these pages you’ll get the answers to some of the most frequently asked questions about how inspire your team and transform your workplace culture.

Do you really need ping pong tables?

Why do so any employees struggle to be inspired at work and what can you do to help?

What are the lessons you can learn (and steal) from the highest performing teams in the world?

How can you improve collaboration between workers from different generations?

Are the idea of millennial entitlement a reality or a myth?

These are just a few of the common questions that you will get answers to in this book. Inspired by years of research and advising businesses of all sizes, well known corporate culture experts Maddie Grant and Jamie Notter have written a rare guide that is at least as useful as a great YouTube video or an epic blog post … and the only way you can get this useful advice in one place.

Product Details

ISBN-13: 9781940858746
Publisher: Ideapress Publishing
Publication date: 01/31/2019
Series: Non-Obvious Guides Series , #2
Pages: 125
Sales rank: 359,901
Product dimensions: 5.25(w) x 7.50(h) x (d)

About the Author

Maddie Grant, CAE is an expert digital strategist who has helped hundreds of organizations engage with their customer base and build capacity for using social media and online communities to achieve business results. In addition to her work through her consulting firm Culture That Works, Maddie is Editor of SocialFish, one of the most visited and respected blogs written for nonprofit and association executives. She is an accomplished speaker and author and has written several books, including the 2012 hardcover, co-authored with Jamie Notter, titled Humanize: How People-Centric Organizations Succeed in a Social World, and When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business.

Jamie Notter is an accomplished speaker, author, and consultant through his firm Culture That Works —with deep expertise in leadership, generations, organizational culture, and conflict. Jamie helps leaders create stronger cultures that attract the best talent, the most loyal customers, and the most supportive partners. An early blogger (, Jamie has also written several books, including Humanize: How People-Centric Organizations Succeed in a Social World in 2012, and the 2015 release, When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business, both co-authored with Maddie Grant.

Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.

Table of Contents

What Will You Learn? V

Introduction vii

Why We Wrote This Book xi

Chapter 1 What Employee Engagement Really IS 01

The "Crisis" of Disengagement

The Real Meaning of Employee Engagement

The Secret to Improving Engagement

Aren't the Millennials Changing Everything?

Chapter 2 How to Start Measuring the Right Things 21

The Ultimate Question for Employee Engagement

Gather the Right Cause Metrics

The Right Scale: Traditionalist to Futurist

The Workplace Genome Model

Don't Forget to Measure Your Change Efforts

Frequency of Measurement

The Dark Side of Benchmarks

Chapter 3 The Critical Link Between Engagement and Culture 51

The Four Core Elements of Culture

Why Values Matter Less Than Defining What Is Valued

How Do You Tell a Good Culture from a Bad One?

Why Does Culture Change Seem So Hard?

Introducing The Playbook Model

Chapter 4 The Playbook Model for Improving Engagement

How to Use "Plays" to Shift Your Culture

Where to Focus Your Plays

Brainstorming Your Plays

Prioritizing Plays

Defining "the Ask"

Playbook or Backlog?

Chapter 5 How to Create Processes That Don't Suck

How to Transform Your Meetings

How to Transform Your HR Processes

How to Transform Your Metrics

How to Transform Your Information Sharing

How to Transform Your Decision Making

Chapter 6 How to Improve Engagement Through Design 115

Resolving the Open Office Debate

It's Not About Preferences

Millennial and Office Space

Resolving the "Silo" Debate

How to Reinvent Your Organizational Structure

Chapter 7 How to Improve Engagement with Technology 137

Intranets and Communities

Collaboration and Project Management

Feedback and Performance Management

Recognition and Rewards



What's Next: Whose Job is Engagement?

Chapter 8 Whose Job Is Engagement? 155

Clarifying the "Job" of Engagement

It's Time for HR to Step Up and Lead This

What CEOs Need to Know About Engagement

What Managers Need to Know About Engagement

What People Not in Charge Need to Know About Engagement

The Holy Grail of Stewardship

What's Next?

QuiekStart Action Guide 181

Appendix A Managing Engagement in a Multi-Generational Content 187

Are Generations Even Real? (Yes, and Here's Why)

The Three Generations in Today's Workforce

Engaging Different Generations Differently

Amplifying Your Generational Radar

And Another Thing: Engagement and Job Hopping

What Comes Next?

Appendix B Glossary: Definitions of Terms Used in This Book 209

Endnotes 217

Index 219

What People are Saying About This

From the Publisher

Maddie and Jamie are masters at connecting engagement with bottom-line results.

JP Guilbault, President and CEO, Community Brand

Maddie and Jamie provide a practical, outcomes-based approach to employee engagement. They understand how to make an intentional impact within your organization and they provide a step-by-step guide on how to get there. The best part…it works!

—Shawn VanDerziel, Chief Human Resources Officer, Field Museum

From the first time I heard Jamie speak when we both keynoted a conference in Mumbai, I thought that he was such a visionary in the culture space that I asked him if we could speak together at another conference. In The Non-Obvious Guide to Employee Engagement, Jamie and Maddie really show their ability to turn the most relevant topics in today’s workplace into a practical playbook. Literally…there’s a whole chapter on a “Playbook model” which satisfies my constant insistence on actionable information. They also deliver some unexpected learnings, such as defining the removal of obstacles as more important than adding new programs. This is backed up by what CHROs from large multinationals have said recently about the priorities of focusing on worker productivity. In sum, I highly recommend Jamie and Maddie’s new book and love the fact that it comes with access to extensive online resources which tie it all together.

—Jeremy Ames, CEO, Hive Tech HR

Culture is a popular buzz word these days. It is easy to talk about what a healthy work culture looks like but much hard to attain, and maintain, it. I applaud Maddie and Jamie for creating an action-oriented guide to help businesses move from talking about culture to actually making a positive change to their culture!

—Patricia Kearns, President and CEO, QLI

These two are top-notch thinkers in the culture and engagement space, and I love that they cut through the BS in this book, and then give you ideas for addressing engagement that you won't be embarrassed to bring to your senior management.

—Vivek Bhaskaran, Founder and CEO, QuestionPro

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