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Assertiveness is defined as “Characterized by bold or confident behavior,” and, “Having a strong or distinctive flavor or aroma.” For the assertive woman, this definition is by far one of the highest compliments. Many books have been written about how women can become more assertive. Women grow up hearing from parents, teachers, coaches and mentors about the importance of being assertive. However, what no one ever explains is that assertiveness comes with a price and it is easily mismanaged and misunderstood. Within the pages of this short eBook are some hard-hitting, humorous, and even hopeful lessons about the sometimes daunting effect of being an assertive woman in this day and age.