The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand

The Owned Media Doctrine: Marketing Operations Theory, Strategy, and Execution for the 21st Century Real-Time Brand

by Taulbee Jackson, Erik Deckers

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Product Details

ISBN-13: 9781480801196
Publisher: Archway Publishing
Publication date: 07/01/2013
Pages: 236
Product dimensions: 6.00(w) x 9.00(h) x 0.54(d)

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