The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets

The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets

by Robert W. Bly, Bly

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Overview

The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets by Robert W. Bly, Bly

Instructs the reader on the step-by-step procedures of literature production—from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.

Product Details

ISBN-13: 9780471004110
Publisher: Wiley
Publication date: 07/01/1994
Series: Small Business Series , #19
Pages: 237
Product dimensions: 7.48(w) x 9.17(h) x 0.55(d)

About the Author

ROBERT W. BLY is an independent copywriter and advertising consultant. He has done freelance copywriting and advertising for a wide range of corporate clients including Chemical Bank, Associated Air Freight, Allied-Signal, ITT, Online Software, and many others. He is also a successful author of more than a dozen books, including Targeted Public Relations and The Elements of Business Writing.

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