Instructs the reader on the step-by-step procedures of literature productionfrom initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.
|Series:||Small Business Series , #19|
|Product dimensions:||7.48(w) x 9.17(h) x 0.55(d)|
About the Author
ROBERT W. BLY is an independent copywriter and advertising consultant. He has done freelance copywriting and advertising for a wide range of corporate clients including Chemical Bank, Associated Air Freight, Allied-Signal, ITT, Online Software, and many others. He is also a successful author of more than a dozen books, including Targeted Public Relations and The Elements of Business Writing.