The Political Economy of City Branding

The Political Economy of City Branding

by Ari-Veikko Anttiroiko


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Product Details

ISBN-13: 9780415859455
Publisher: Taylor & Francis
Publication date: 02/25/2014
Series: Routledge Advances in Regional Economics, Science and Policy Series , #2
Pages: 216
Product dimensions: 6.25(w) x 9.25(h) x 0.70(d)

About the Author

Ari-Veikko Anttiroiko is Adjunct Professor in the School of Management at the University of Tampere, Finland. His research areas include local governance, global intercity competition, e-government, public sector innovations, and high-tech centre research.

Table of Contents

1. Introduction 2. Challenges of Globalization 3. Global Urban Hierarchy and Asymmetry 4. Underlying Dynamics: City attraction hypothesis 5. Living in a Branded World 6. City Branding as a Strategic Tool 7. Economic Profiles of Post-Industrial Cities 8. From Win-Win Situation to Creative Class Struggle 9. New Paradigm for Urban Management 10. Conclusion

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