The Political Marketing Revolution: Transforming the Government of the UK

The Political Marketing Revolution: Transforming the Government of the UK

by Jennifer Lees-Marshment

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Product Details

ISBN-13: 9780719063077
Publisher: Manchester University Press
Publication date: 10/01/2004
Pages: 256
Product dimensions: 9.10(w) x 6.10(h) x 0.90(d)

About the Author

Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing in the UK and Lecturer at Keele University

Table of Contents

1. Political Marketing and the rise of the political consumer

2. Marketing representation: parties and elections

3. Marketing the monarchy

4. Marketing the media: the case of the BBC

5. Marketing charities

6. Marketing health

7. Marketing university education

8. Marketing Parliament: Westminster and the Scottish Parliament

9. Local government marketing

10. The Political Marketing Revolution

Bibliography

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