The Portable MBA in Entrepreneurship / Edition 4

The Portable MBA in Entrepreneurship / Edition 4

by William D. Bygrave, Zacharakis
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ISBN-10:
0470481315
ISBN-13:
9780470481318
Pub. Date:
12/02/2009
Publisher:
Wiley
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Overview

The Portable MBA in Entrepreneurship / Edition 4

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

If you're planning to start your own business, you'd best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.

  • Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
  • Includes customizable, downloadable forms for launching your own business
  • Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
  • Teaches you virtually everything you'd learn on entrepreneurship in today's best business schools

Whether you're thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.

Product Details

ISBN-13: 9780470481318
Publisher: Wiley
Publication date: 12/02/2009
Series: Portable MBA Series , #35
Edition description: Fourth Edition
Pages: 485
Sales rank: 272,605
Product dimensions: 7.00(w) x 10.10(h) x 1.70(d)

Table of Contents

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii

Preface to the Fourth Edition ix

About the Contributors xi

1 The Entrepreneurial Process 1
William D. Bygrave

2 Idea Generation 27
Heidi M. Neck

3 Opportunity Recognition, Shaping, and Reshaping 53
Andrew Zacharakis

4 Entrepreneurial Marketing 83
Abdul Ali and Kathleen Seiders

5 Business Planning 109
Andrew Zacharakis

6 Building Your Pro Forma Financial Statements 137
Andrew Zacharakis

7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161
William D. Bygrave

8 Debt and Other Forms of Financing 197
Joel M. Shulman

9 External Assistance for Start-ups and Small Businesses 225
Elizabeth J. Gatewood and Carol McLaurin

10 Legal and Tax Issues 263
Richard Mandel

11 Intellectual Property 297
Kirk Teska and Joseph S. Iandiorio

12 Selling in an Entrepreneurial Context 329
Mark P. Rice and H. David Hennessey

13 Beyond Start-up: Developing and Sustaining the Growing Organization 355
Donna Kelley and Edward Marram

14 Franchising 385
Steve Spinelli

15 Social Entrepreneurship 411
Heidi M. Neck

Glossary 437

Index 459

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