The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow

by Ofer Mintz

Overview

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

Product Details

ISBN-13:	9789811658709
Publisher:	Springer Nature Singapore
Publication date:	02/13/2022
Edition description:	1st ed. 2021
Pages:	224
Product dimensions:	5.83(w) x 8.27(h) x 0.00(d)

About the Author

Ofer Mintz is Associate Head of the Marketing Department at the UTS Business School at the University of Technology Sydney. He is a globally recognized expert in formulating customer-centric solutions to address problems organizations face, evidenced by his publications in leading journals, talks on five continents, award-winning classes, and experiences assisting firms.

Table of Contents

1.Introduction.- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective.- 3.Five phases for how customer behavior changed in response to COVID-19.- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred.- 5. Section Two: Customer-centric growth strategies.- 6. An opportunity unlike ever before.- 7. First quadrant: status quo growth strategy.- 8. Second quadrant: new customer markets.- 9. Third quadrant: new products.- 10. Fourth Quadrant: Diversify simultaneously into new markets with new or modified products.- 11. Section Three: The COUNTER COVID customer-centric framework your firm needs to employ NOW.- 12. Create emotional connections to CREATES loyalty.- 13. Demonstrate product value.- 14. Extend digital footprint.- 15. Conclusion.

What People are Saying About This

From the Publisher

The Post-Pandemic Business Playbook is a must-read to help reengineer our paradigms and provide businesses
the toolsets to compete in today’s globally-connected, digitally-fuelled, hyper-intimate competitive environment.

— Laura Anderson, Chairman of OneGlobalVenture, technology entrepreneur, future industries advocate, and “The Future OF”, “Empowering the Future” and “You are the Future” Awards Founder

Mintz provides a masterful consumer-centric perspective on how the COVID pandemic led not just to hardships, but also to opportunities. Some businesses have collapsed while others have thrived. All businesses have a better chance of success if they read The Post-Pandemic Business Playbook and adopt a consumer-centric approach to their market.

— David J. Reibstein, William Woodside Professor of Marketing, The Wharton School, University of Pennsylvania

This book is an invaluable resource for any business leader wanting to understand how customer behavior is changing due to the impact of COVID-19. A perfect mix of research, theory, and real-world examples that can be used as a toolkit to help businesses adapt and grow.

—Gai Le Roy, CEO, Interactive Advertising Bureau Australia