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The Power of Industrial Brands
     

The Power of Industrial Brands

by Paul N. Hague, Peter Jackson
 
This text explains the importance of branding and explores how an understanding of the unique functions of an industrial brand can form the basis of successful marketing. The book illustrates how utilizing a brand image can help build market share, improve margins and achieve faster stock turn-around.

The authors offer practical advice on how to measure, understand

Overview

This text explains the importance of branding and explores how an understanding of the unique functions of an industrial brand can form the basis of successful marketing. The book illustrates how utilizing a brand image can help build market share, improve margins and achieve faster stock turn-around.

The authors offer practical advice on how to measure, understand and successfully exploit the power of the brand in industrial marketing. Overall, this book provides: an insight into what makes an industrial brand

a background of the differences between consumer and industrial marketing

and practical suggestions on how to build an industrial branding strategy.

Product Details

ISBN-13:
9780077078393
Publisher:
McGraw-Hill Companies, The
Publication date:
10/01/1994
Series:
McGraw-Hill Marketing for Professionals Series
Pages:
178

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