"Perfect book for these uncertain times." —Steve Forbes, Chariman and Editor-in-Chief of Forbes Media
"Richie Norton has written a book about courage. The courage to do work that matters and to do it with your heart and your soul. Go make something happen." —Seth Godin, author of The Icarus Deception
What if the smartest people in the world understand something that the rest of us don’t? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don’t run from stupid, they lean into it (in a smart way).
In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled “stupid.” What if the key to success, creativity, and fulfillment in your life lies in the potential of those “stupid” ideas? This deeply inspiring book will teach you
How to crush fear, make dreams happen, and live without regret.
How to overcome obstacles such as lack of time, lack of education, or lack of money.
The 5 actions of the New Smart to achieve authentic success. No more excuses. Learn how to start something stupid—the smartest thing you can do.
Drawing on years of research, including hundreds of face-to-face interviews and some of the world’s greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.
Richie Norton is the author of the #1 Amazon download, Résumés Are Dead and What to Do About It as well as the popular blog, Start Stuff. Pacific Business News recognized Richie as one of the top Forty Under 40 "best and brightest young businessmen" in Hawaii. He is an entrepreneur, a sought-after speaker, and an international business development consultant. Richie is happily married to Natalie, and they have four sons.
Read an Excerpt
The Paradox of Stupid as the New Smart
Let me whisper a secret directly into your ear: If someone thinks that your ideas, or the changes you want to make, or the dreams bubbling up inside of you, are stupid, welcome to the Club. You're in the company of the world's leading innovators, change agents, thought leaders, inventors, entrepreneurs, intrapreneurs, philanthropists, executives, employees, educators, youth, moms, dads, families, philosophers, mentors, and more.
We all want to be smart. We're scared of failure. Scared of falling behind. Scared of being foolish. Scared of looking stupid. No one wants any of that.
Or do we?
Maybe the smartest people in the world know something we don't. Maybe they know that in order to be smart, in order to make significant contributions to the world, and in order to spur significant change in their own lives, they sometimes have to act on ideas that others might initially perceive as stupid.
Part I: Stupid Is the New Smart 1. What You Must Know First: Gavin’s Law 2. The Anatomy of Stupid as the New Smart: Used Blue Jeans and the Creative Puzzle 3. Where You Don’t Want to Be: Lost in Waiting
Part II: The Time Has Come 4. The Bezos Test: Will I Regret It When I’m 80? 5. The T.E.M. Gap: No Time, No Education, No Money = No Excuse
Part III: The Business of Stupid 78 6. Innovation and the Stupid Loop: Don’t Get Stuck at Model T 7. Stupid Projects: How One Thing Leads to Another
Part IV: Making It Happen 8. Crush Fear: How to Turn High Fear into High Achievement 9. End Pride: The Humble Power Alternative 10. Overcome Procrastination: Breaking the “Tomorrow” Habit 11. Be Authentic: The Power of Authenticity 12. The 5 Actions of the New Smart: Serve, Thank, Ask, Receive, Trust 13. Leverage Existing Resources: How to Make Moccasins for a Kardashian and Do Anything Else You Want to Do 14. The End of the Book. The Beginning of Your New Smart Life