"David Cushman is one of those people that has a rare understanding of a complex subject - the disruptive power of a networked world to transform business models, communications, value chains and, well just about everything." Neil Perkin, Only Dead Fish Chapters 1. The Death of Death 2. Don't Just Witness the Network (adapting to survive) 3. How to Go Viral 4. Communities of Purpose 5. Advertising & Marketing in the 21st Century 6. We're All Publisher's Now - The user is the destination 7. It's Not How Famous You Are - It's How Relevant 8. Digital Identity and the Long Tail 9. Why Media is the New Business Ecology 10. (We Are) the Eighth Mass Media 11. Hail To the Chief Node 12. How We Are Made Great. This book reveals the how, the what and the why. It compiles white papers (and a handful of blogposts) previously published.
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