ISBN-10:
007182393X
ISBN-13:
9780071823937
Pub. Date:
03/07/2014
Publisher:
McGraw-Hill Professional Publishing
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand / Edition 1

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand / Edition 1

by Ekaterina Walter, Jessica Gioglio
Current price is , Original price is $31.0. You

Temporarily Out of Stock Online

Please check back later for updated availability.

Product Details

ISBN-13: 9780071823937
Publisher: McGraw-Hill Professional Publishing
Publication date: 03/07/2014
Edition description: New Edition
Pages: 240
Sales rank: 677,772
Product dimensions: 8.90(w) x 8.90(h) x 0.60(d)

About the Author

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.

Jessica Gioglio is the social media manager for Dunkin’ Donuts.


Table of Contents

Foreword Dan Roam ix

Introduction 1

Chapter 1 The Rise of Visual Storytelling 1

Chapter 2 Types, Tips, and Tactics of Visual Marketing 23

Chapter 3 The Power of the Platform: Visual Storytelling on Social Networks 55

Chapter 4 Developing a Visual Storytelling Road Map: From Strategy to Implementation 125

Chapter 5 Real-Time Marketing in a Visual World 177

Conclusion 195

Acknowledgments 199

Notes 201

Index 213

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews