The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea

The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea

by Robert E. Brown

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Product Details

ISBN-13: 9780415640459
Publisher: Taylor & Francis
Publication date: 11/25/2014
Series: Routledge New Directions in Public Relations & Communication Research Series
Pages: 218
Product dimensions: 6.10(w) x 9.30(h) x 0.70(d)

About the Author

Robert E. Brown, former speechwriter for two Fortune 500 companies, is Professor of Communications at Salem State University, instructor at Harvard University Extension School, a member of the editorial boards of Public Relations Review and Public Relations Inquiry and a published poet.

Table of Contents

Preface: Breaking Ranks Part I: The Theater of Public Relations 1. Principles of PRe 2. Crisis 3. Face 4. Actors 5. History Part Two: The Humanities of Public Relations 6. Voices 7. Persuasion 8 Politics 9. Ambiguities 10. Humanities Epilogue: The Gist of Everything

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