The Purpose Project: A handbook for bringing meaning to life at work

The Purpose Project: A handbook for bringing meaning to life at work

by Carolyn G Tate


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Bring your why to work. Start where you are.

A higher purpose than profit is now an imperative for a thriving workplace. Purpose answers the fundamental questions of…Why are we here? What is most meaningful to us? How is the world better because we exist? What is the legacy we’re leaving?

The Purpose Project is a practical handbook filled with models, real-life stories and practices for business leaders, employees, entrepreneurs and students who are committed to bringing meaning to life at work. The book shows you how to integrate your personal work purpose with the higher purpose of your organisation starting right where you are, right now.

Personal Work Purpose: Work with the Ikigai purpose model and 50 self-reflection questions to find your why and then bring it to work (BYO Purpose).

Organisational Purpose: Learn how to become a Purpose Activist to co-create and co-activate your company purpose so that everyone takes responsibility for it.

The 12 Practices of Purpose: Discover how to become a Practitioner of Purpose through 12 essential practices such as finding courage, curiosity, creativity and re-learning.

The Purpose Project: Commit to your own personal and organisational purpose project/s to experiment with your why and step boldly onto the path to purpose.

Product Details

ISBN-13: 9780646971001
Publisher: Carolyn Tate & Co.
Publication date: 05/10/2017
Pages: 240
Product dimensions: 6.00(w) x 9.00(h) x 0.55(d)

About the Author

In 2010, after a 20-year career in marketing in the corporate world and in her own marketing consultancy, Carolyn left her home in Sydney, Australia to take a career circuit-breaker in the south of France with her son, Billy.

In 2011 she returned to live in Melbourne and went to work at a women's not-for-profit before founding Carolyn Tate & Co., an education and publishing company dedicated to unearthing a higher purpose in people and organisations.

Carolyn is a keynote speaker and the founder of The Purpose Project and Talk on Purpose learning programs and The Slow School of Business (Slow School). She's a founding member of Conscious Capitalism Australia (a movement that exists to inspire businesses to a purpose beyond profit) and her company is also a Certified B Corporation (this is like the Fairtrade Coffee certification but for business).

She has been immersing herself in the concepts around higher purpose and the principles of consciousness in business for the past six years and has been actively working with the contents of this book in her own personal and professional life and with clients.

Carolyn is also the author of Small Business Big Brand (2007), Marketing your Small Business for Dummies (2010), Unstuck in Provence (2014) and Conscious Marketing (2015). She's been a professional speaker for many years and has been featured in the AFR, BRW, Herald-Sun, The Age, Peppermint Magazine and Slow Living.

Table of Contents

About the author



My purpose journey

Why we need this book

Who this book is for

How to use this book

PART 1: Getting Started on Purpose

What is Purpose?

The history of purpose (lessness)

The future of purpose

Purpose drives prosperity

Robert’s story

The Purpose Project

Setting your intention

PART 2: Discovering your Personal Work Purpose

Finding your work purpose

Discover your ikigai

Laura’s story

Your 50 purpose questions

Start where you are

Karen’s story

The signs of purpose

Become a Purpose Activist

PART 3: Unearthing the Purpose of your Organisation

The purpose of your enterprise

The prosperity-driven enterprise

Purpose. Vision. Mission. Values.

The 3 levels of purpose

The (higher) purpose statement

SafetyCulture’s story

Telstra’s story

The purpose health-check

The purpose effect

The manifesto

It’s up to you

PART 4: The 12 Practices of Purpose

Introducing the 12 practices

Practice 1: The practice of surrendering

Practice 2: The practice of finding courage

Practice 3: The practice of self-care

Practice 4: The practice of re-learning

Practice 5: The practice of becoming conscious

Practice 6: The practice of redefining success

Practice 7: The practice of curiosity

Practice 8: The practice of creativity

Practice 9: The practice of love & compassion

Practice 10: The practice of embracing nature

Practice 11: The practice of being in community

Practice 12: The practice of living simply

Reviewing your practices

Part 5: Creating your Purpose Project

Why Purpose Projects?

Scoping your Purpose Project



Connect with Carolyn

Other books by Carolyn

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