The Real Toy Story: Inside the Ruthless Battle for America's Youngest

The Real Toy Story: Inside the Ruthless Battle for America's Youngest

by Eric Clark

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Product Details

ISBN-13: 9781451646139
Publisher: Free Press
Publication date: 02/16/2013
Pages: 272
Product dimensions: 6.00(w) x 8.90(h) x 0.70(d)

About the Author

Eric Clark, acclaimed investigative journalist formerly with the London Observer and the Guardian (Manchester), now specializes in marketing and advertising, on which he writes and lectures worldwide. The Want Makers, his major study of the advertising industry, was published in twenty countries. His nine other books include five novels. Father of three (and custodian of countless toys over the years), he lives in London with his wife, the author Marcelle Bernstein.

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From the Publisher

"A fascinating exposé of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness."

— Atlantic Monthly

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