The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors

The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors

by Carol Sanford


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Product Details

ISBN-13: 9781118910757
Publisher: Wiley
Publication date: 07/14/2014
Pages: 224
Product dimensions: 6.10(w) x 9.10(h) x 1.00(d)

About the Author

Carol Sanford is founder and CEO of the ResponsibleEntrepreneur Institute and Essence Alignment Co., a globalconsultancy. She has worked with clients such as DuPont, P&G,Intel, Agilent, and Seventh Generation, and has taught atuniversities including MIT, University of Michigan, and Universityof Toronto. She blogs for The Economist, CNBC, CSRWire, StanfordSocial Innovation Review, and other outlets. She is also theauthor of the award-winning book The Responsible Business(Jossey-Bass, 2011). She lives in Seattle. For more information,please visit

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Table of Contents

Foreword by John Fullerton xiii

Introduction: One World Is Calling for a New Kind of Entrepreneur 1

Part One Changing the World Requires Game-Changing Roles 11

1 Modern Archetypes Are Altering the Future 13

2 Four Game-Changing Entrepreneurial Roles 21

Part Two The Secret Structure Behind the Approach of Four Iconic Entrepreneurs 33

3 Steve Jobs and the Role of the Realization Entrepreneur 35

4 Richard Branson and the Role of the Reconnection Entrepreneur 43

5 Oprah Winfrey and the Role of the Reciprocity Entrepreneur 51

6 Larry Page and the Role of the Regenerative Entrepreneur 59

Part Three Being the Change Requires a Transformative Framework 67

7 Disrupting Industries: Four Pillars of the Realization Entrepreneur 69

8 Realization Entrepreneurs: Sarah Slaughter and Indigenous Designs 77

9 Upending Social Systems: Four Pillars of the Reconnection Entrepreneur 91

10 Reconnection Entrepreneurs: Cheryl Contee and Kipp Baratoff 103

11 Shifting Paradigms and Beliefs: Four Pillars of the Reciprocity Entrepreneur 115

12 Reciprocity Entrepreneurs: Michiel Bakker and Annalie Killian 131

13 Revitalizing Founding Agreements: Four Pillars of the Regenerative Entrepreneur 143

14 Regenerative Entrepreneurs: Jay Coen Gilbert and Shainoor Khoja 155

Part Four The Game of Changing the Game: Using Domains, Archetypes, and Communities of Practice to Foster Change 167

15 The System of Archetypes at Work: Pamela Mang and Regenesis as an Instrument of Change 169

16 Time to Walk Your Talk: See the Void. Answer the Call. Join the Movement. 177

Notes 185

Acknowledgments 189

About the Author 191

Index 193

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The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders and Impact Investors 5 out of 5 based on 0 ratings. 1 reviews.
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Reviewed by Suzanne Cowles for Readers' Favorite The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors by Carol Sanford defines the framework for organizations to leverage change to manifest concepts into reality. Divided into four insightful parts, Sanford explores four archetypes: Warrior, Clown, Hunter and Headman for leaders to cultivate change at all levels. Drawn from her own Mohawk heritage, the ideas presented are fresh and supported by examples of the work of Steve Jobs, Richard Branson, Oprah Winfrey and Larry Page. Rapid changes in the world economy have ceased business as usual, requiring a new approach. Innovation, creativity, entrepreneurship and goodwill can lead to a prosperous future if people are empowered for dynamic, interconnected transformation. Sanford lays out responsible business development, value-adding processes, and framework pillars for a higher order. Theories are carefully detailed and supported by real stories of friends, colleagues and clients. Since businesses can influence how society functions, the frameworks can help leverage the adjustments to take a strong organization into the next millennium. The different levels of domain and archetypes put into action the revolution required to influence a mission.   The only thing left to do after reading The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors by Carol Sanford is to find a community to try it on. Anyone who works with others in a group, whether in business or not, can benefit from the key thesis of this handy guide. The other benefit to reading this book is that it can be used to define other people’s roles. For instance, I determined which archetype best fits my boss and that has helped me to understand how he thinks, his goals and motivations. All of which has helped me be a better support system to him.