"Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton
Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They challenge and refine cultural assumptions, laws, regulations, and even the processes of governance. This requires them to do and think far beyond what is usually required of business leaders.
The Responsible Entrepreneur offers a blueprint for this new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work. In it, Carol Sanford, one of the most trusted names in responsible business development, brings her vast expertise in helping executives and corporations to the entrepreneur looking to launch and scale a venture. She maps this journey through four archetypes:
- The Realizing Entrepreneur: Industry Game-Changer
- The Reconnection Entrepreneur: Society Game-Changer
- The Reciprocity Entrepreneur: Culture Game-Changer
- The Regenerative Entrepreneur: Governance Game-Changer
By understanding the archetype most aligned with their goals, entrepreneurs will learn how to grow their business into a powerful platform that can leverage change, and even change the foundations that create our most pressing problems and issues. To illustrate these principles in action, The Responsible Entrepreneur features case studies based on long-term work and in-depth interviews with Google Innovation Labs, Indigenous Designs (the primary supplier for Eileen Fisher), FishPeople (who supply Costco and Google with gourmet seafood entrees), and many more.
For entrepreneurs seeking to pursue world-changing results, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders.
For anyone who wants to make a difference in the way businesses affect the world, The Responsible Entrepreneur lays out ways to make that aspiration focused and doable.
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About the Author
Carol Sanford is founder and CEO of the Responsible Entrepreneur Institute and Essence Alignment Co., a global consultancy. She has worked with clients such as DuPont, P&G, Intel, Agilent, and Seventh Generation, and has taught at universities including MIT, University of Michigan, and University of Toronto. She blogs for The Economist, CNBC, CSRWire, Stanford Social Innovation Review, and other outlets. She is also the author of the award-winning book The Responsible Business (Jossey-Bass, 2011). She lives in Seattle. For more information, please visit www.carolsanford.com
Table of Contents
Foreword by John Fullerton xiii
Introduction: One World Is Calling for a New Kind of Entrepreneur 1
Part One Changing the World Requires Game-Changing Roles 11
1 Modern Archetypes Are Altering the Future 13
2 Four Game-Changing Entrepreneurial Roles 21
Part Two The Secret Structure Behind the Approach of Four Iconic Entrepreneurs 33
3 Steve Jobs and the Role of the Realization Entrepreneur 35
4 Richard Branson and the Role of the Reconnection Entrepreneur 43
5 Oprah Winfrey and the Role of the Reciprocity Entrepreneur 51
6 Larry Page and the Role of the Regenerative Entrepreneur 59
Part Three Being the Change Requires a Transformative Framework 67
7 Disrupting Industries: Four Pillars of the Realization Entrepreneur 69
8 Realization Entrepreneurs: Sarah Slaughter and Indigenous Designs 77
9 Upending Social Systems: Four Pillars of the Reconnection Entrepreneur 91
10 Reconnection Entrepreneurs: Cheryl Contee and Kipp Baratoff 103
11 Shifting Paradigms and Beliefs: Four Pillars of the Reciprocity Entrepreneur 115
12 Reciprocity Entrepreneurs: Michiel Bakker and Annalie Killian 131
13 Revitalizing Founding Agreements: Four Pillars of the Regenerative Entrepreneur 143
14 Regenerative Entrepreneurs: Jay Coen Gilbert and Shainoor Khoja 155
Part Four The Game of Changing the Game: Using Domains, Archetypes, and Communities of Practice to Foster Change 167
15 The System of Archetypes at Work: Pamela Mang and Regenesis as an Instrument of Change 169
16 Time to Walk Your Talk: See the Void. Answer the Call. Join the Movement. 177
About the Author 191
Most Helpful Customer Reviews
Reviewed by Suzanne Cowles for Readers' Favorite The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors by Carol Sanford defines the framework for organizations to leverage change to manifest concepts into reality. Divided into four insightful parts, Sanford explores four archetypes: Warrior, Clown, Hunter and Headman for leaders to cultivate change at all levels. Drawn from her own Mohawk heritage, the ideas presented are fresh and supported by examples of the work of Steve Jobs, Richard Branson, Oprah Winfrey and Larry Page. Rapid changes in the world economy have ceased business as usual, requiring a new approach. Innovation, creativity, entrepreneurship and goodwill can lead to a prosperous future if people are empowered for dynamic, interconnected transformation. Sanford lays out responsible business development, value-adding processes, and framework pillars for a higher order. Theories are carefully detailed and supported by real stories of friends, colleagues and clients. Since businesses can influence how society functions, the frameworks can help leverage the adjustments to take a strong organization into the next millennium. The different levels of domain and archetypes put into action the revolution required to influence a mission. The only thing left to do after reading The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors by Carol Sanford is to find a community to try it on. Anyone who works with others in a group, whether in business or not, can benefit from the key thesis of this handy guide. The other benefit to reading this book is that it can be used to define other people’s roles. For instance, I determined which archetype best fits my boss and that has helped me to understand how he thinks, his goals and motivations. All of which has helped me be a better support system to him.