The Retailers Guide to Merchant Services: From Storefront to Internet

The Retailers Guide to Merchant Services: From Storefront to Internet

by Gail Cavanaugh

Paperback

$21.99
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Overview

Owning a business in The Digital Age requires that business owners learn new ways of promoting their products and services, as more and more people are shopping on-line rather than in storefronts. This means that business owners must be well - informed about accepting credit cards from their customers. In Retailer's Guide to Merchant Services, Gail Cavanaugh explores the process of accepting credit cards including the types of accounts, the rates and fees, the types of terminals, the advantages and disadvantages of accepting credit cards, the exposure to fraud, and reducing chargebacks.

Business students can gain insight on how to apply Michael Porter's Five Competitive Forces to the decision to accept credit cards, learn how to market the business on the Internet, and engage in a hypothetical study of the profit margin upon accepting credit cards in payment for products and services.

The book also contains a Christian commentary on some of the concepts which require careful thought and consideration in decision making.

Product Details

ISBN-13: 9781507819210
Publisher: CreateSpace Publishing
Publication date: 05/04/2015
Pages: 106
Product dimensions: 6.00(w) x 9.00(h) x 0.28(d)

About the Author

Gail Cavanaugh has been invovlved in the insurance business for over 15 years as a claims representative and then as insurance agent and registered representative. She has sold merchant services to small businesses and writes several business blogs.

Born and raised in Newport, Rhode Island, she currently resides in Portsmouth, Rhode Island.

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The Retailers Guide to Merchant Services: From Storefront to Internet 5 out of 5 based on 0 ratings. 1 reviews.
ReadersFavorite More than 1 year ago
Reviewed by Roy T. James for Readers' Favorite The Retailer’s Guide to Merchant Services: From Storefront to Internet by Gail Cavanaugh is a concise but holistic discussion about the use of credit card related services. Rather than a mere practical guide, this book contains an in-depth study of the card environment. We are introduced to different types of cards; credit, debit and gift (loyalty). The book discusses the differences between these cards in practical use, how they work for each agency, the customer, the shop keeper, as well as the card issuer and many other largely unknown areas in this business. Different types of card terminals and their capabilities, use of virtual terminals for cards, as well as non terminal card transactions are also covered by the author. The value of the card as one of the elements of Michael Porter’s Five Forces of Competitive Position model is also analyzed in this book. The Retailer’s Guide to Merchant Services: From Storefront to Internet by Gail Cavanaugh is a serious dissertation on a state of the art business model for money transactions by the user. From the need for card reading capability to attract clientele to the adoption of social media, nothing is left untouched by the author which can potentially enhance productivity. The insight gained from this book can greatly help one in taking significant decisions affecting business growth, especially covering the latest technological breakthroughs. This is a very useful document with wide application in any business model, especially for incorporating modern technological advances, which for any business owner is a serious challenge. Written in simple language and with lucid descriptions, this is a worthwhile read for anyone and everyone.