The Rexall Story: A History of Genius and Neglect

The Rexall Story: A History of Genius and Neglect

by Mickey C. Smith

Hardcover

$51.95
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Product Details

ISBN-13: 9780789024725
Publisher: Taylor & Francis
Publication date: 10/28/2004
Series: Pharmaceutical Products Press Series
Pages: 175
Product dimensions: 6.00(w) x 9.00(h) x 0.80(d)

Table of Contents

  • Foreword (William L. Sharringhausen)
  • Preface
  • Acknowledgments
  • A Partial Chronology of Rexall
  • PART I: THE LIGGETT LEGACY
  • Chapter 1. The Genius of Louis Liggett: How It All Began
  • Chapter 2. "Dear Pardner"
  • Chapter 3. The Sense of Family and Its Effects: Rexall Retirees Speak
  • PART II: MARKETING REXALL
  • Chapter 4. The Genius of Rexall Product
  • Chapter 5. The Genius of Rexall Price
  • Chapter 6. The Genius of Rexall Place
  • Chapter 7. The Genius of Rexall Promotion
  • PART III: THE DART ERA
  • Chapter 8. Justin Dart: A New Era of Genius
  • Chapter 9. The End of the Rexall Era
  • Chapter 10. Conclusion
  • Afterword
  • Appendix. A Profile of Hazard Rexall Drug
  • Notes
  • Index

What People are Saying About This

Dick Hartig

Dick Hartig, CEO, Hartig (formerly Rexall) Drug Stores
AS HARD-HITTING AS A REXALL ONE CENT SALE! Mickey Smith has dug deep to uncover an inside look at Rexall, their successes, failures, pundits, and bandits.

Kurt A. Proctor PhD

Kurt A. Proctor, PhD, RPh, President, National Association of Chain Drug Stores Foundation
Having grown up working in my father's Wood Rexall Drug store, literally on the corner of Main Street, I thoroughly enjoyed Smith's chronicle of this important part of pharmacy's history. He has captured many voices of the grassroots of pharmacy that went such a long way in shaping our profession and our business in much of the twentieth century. Smith brings the 4-Ps of marketing to life with this very special part of Americana.

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