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The rise and reinvention of Chrysler minivans

The rise and reinvention of Chrysler minivans

by David Zatz

Paperback(2nd ed.)

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Executives rejected it twice before, after the briefest of discussions, Lee Iacocca approved it. The minivan went on to 15 million sales (and it's still going.) We start with the first drawings in 1971-73 and move all the way to 2021, following Chrysler, Dodge, and Plymouth minivans through corporate upheavals, new technologies, and ever-growing competition, right into the present day.

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Product Details

ISBN-13: 9781078764032
Publisher: Barnes & Noble Press
Publication date: 01/12/2020
Edition description: 2nd ed.
Pages: 94
Product dimensions: 8.50(w) x 11.00(h) x 0.26(d)

About the Author

Writer and organizational change consultant David Zatz created one of the Web’s very first auto sites and never looked back. His other books include the "Dodge Viper: The full story of the world’s first V-10 sports car” (Veloce) and " Wagoneer, Gladiator, Comanche, and Scrambler” (Enthusiast Books); he's a partner in the web site.

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