The rise and reinvention of Chrysler minivans

The rise and reinvention of Chrysler minivans

by David Zatz

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Overview

How is a niche-creating car created? Engineers, planners, and designers started arguing over alternatives in the early 1970s, constantly working on new ideas and figuring out how to squeak under budget. Executives rejected the idea at least twice.


This book follows Chrysler, Dodge, and Plymouth minivans through major corporate upheavals, new generations, and serious competition from GM, Ford, Toyota, Nissan, and Honda, right into the present day.

The ebook does not include photos of the production minivans, but does include most of the sketches and early models.



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Product Details

BN ID: 2940162797395
Publisher: Barnes & Noble Press
Publication date: 01/22/2020
Sold by: Barnes & Noble
Format: NOOK Book
File size: 5 MB

About the Author

David Zatz, an organizational psychologist and adjunct professor at Fairleigh Dickinson University, created the world’s first and largest Web site covering the present, past, and future of Chrysler Corporation back in 1994. His other books include "Dodge Viper: The full story of the world’s first V-10 sports car” (Veloce) and "Wagoneer, Gladiator, Comanche, and Scrambler” (Iconobooks). He is currently one of the partners of stellpower.com.

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