This is the story of how a niche-creating car is created; engineers, planners, and designers started arguing over designs ten years before the first van left the factory, and executives rejected the idea at least twice. This book dives into the reasons behind their decisions, electric and natural-gas versions, concepts, and assembly plants as it follows Chrysler, Dodge, and Plymouth minivans through corporate upheavals, new generations, and serious competition from GM, Ford, Toyota, Nissan, and Honda, right into the present day.
|Publisher:||Barnes & Noble Press|
|Edition description:||2nd ed.|
|Product dimensions:||8.50(w) x 11.00(h) x 0.26(d)|
About the Author
Writer and organizational researcher David Zatz created one of the Web’s very first auto sites and never looked back. His other books include the "Dodge Viper: The full story of the world’s first V-10 sports car” (Veloce) and " Wagoneer, Gladiator, Comanche, and Scrambler” (Enthusiast Books).