The Road to Publishing

The Road to Publishing

by Dawn Brotherton

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Overview

It’s a long, twisting road to publishing—don’t let anyone tell you differently. There’s no one path, and results are as varied as the methods to get there.

The Road to Publishing describes the options available to you from self- to traditional publishing, providing helpful hints along the way.

I have written and published numerous titles of my own and other authors, helping them realize their dreams. I speak at conferences, teach classes on publishing and work with schools and Girl Scouts to encourage young writers.

Now I’d like to extend my reach and help you. I would never claim to know everything about publishing. It’s growing and changing at such a rapid pace, I don’t think anyone could ever make that claim. Before you make a decision affecting your life, you owe it to yourself to do some homework.

Grab your notebook and come up with a plan to publish. Let’s start here.

Product Details

ISBN-13: 9781939696441
Publisher: Blue Dragon Publishing, LLC
Publication date: 09/01/2018
Pages: 152
Product dimensions: 5.00(w) x 8.00(h) x 0.33(d)

About the Author

Dawn Brotherton is an award-winning author and featured speaker at writing and publishing seminars. She completed her first novel, The Obsession, in 2010. When she realized the difficulty attracting the attention of traditional publishing houses and how much money they received from her efforts, she decided to go it alone.
As a colonel in the Air Force, Dawn was no stranger to hard work. She set up Blue Dragon Publishing, LLC and started slowly taking on other authors. She retired from the military in October 2016 and truly ramped up her business, publishing ten new books and taking six new authors under her wing within the first two years. Dawn's objective from the beginning has been to mentor people through the publishing process, helping them reach their goals. She has expanded her company to include the Author Academy, student outreach, and community service.

Table of Contents

Introduction............................................ 7

Chapter 1: Why Publish?...................... 11

Define Success............................................... 13

Goals............................................................ 15

Chapter 2: Your Audience..................... 18

Target Audience............................................ 19

Who Is Your Competition?............................. 22

Chapter 3: What Does It Take?............. 24

Practice......................................................... 25

Setting Up a Business..................................... 27

Writing Time................................................. 30

Building Your Platform Now........................... 32

Chapter 4: Don’t Rush to Publish........... 39

Chapter 5: Editing................................ 45

Types of Editors............................................. 46

Hiring an Editor............................................. 50

When the Edits Come Back............................ 55

Chapter 6: Publishing Options............... 57

Vanity Press.................................................. 58

Traditional Publishing.................................... 59

Self-Publishing............................................... 63

Indie Publishing............................................. 67

Chapter 7: Query Letters...................... 72

Research....................................................... 73

Basic Requirements....................................... 75

Chapter 8: Agents................................ 78

Where to Find an Agent................................. 79

Chapter 9: Publicity vs. Marketing......... 84

Marketing..................................................... 84

Publicity........................................................ 88

Selling Yourself.............................................. 92

Elevator Speech............................................. 94

Chapter 10: Selling Your Story.............. 98

Brick-n-Mortar.............................................. 98

Amazon....................................................... 101

eBooks........................................................ 102

Face-to-Face................................................ 105

Chapter 11: Self-Publishing Route....... 107

Font and size............................................... 109

Headings, Chapter Spacing........................... 111

Margins....................................................... 112

Trim Size..................................................... 114

ISBN............................................................ 116

Covers......................................................... 117

Copyright Page............................................ 122

Copyright (www.copyright.gov).................... 125

Chapter 12: Printers............................ 128

Traditional Print Run.................................... 128

Print-on-Demand......................................... 130

Paper Quality............................................... 132

Chapter 13: Warehouse/Fulfillment vs Distributor 135

Chapter 14: Indie Publishing Route...... 139

Author Input................................................ 139

Printing with an Indie................................... 142

Final Thoughts................................... 146

Recommended References:................ 147

Books................................................... 147

Websites.............................................. 147

About the Author................................ 148

Books by Dawn Brotherton ...................150

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