You own a brand. Its name is your name.
You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring:
- An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success.
- 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist
- Insights from professionals who are reaping the rewards of recognition
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About the Author
Having consulted for more than 300 companies the past 20 years, he’s recognized as a business-builder and digital marketing specialist. He’s passionate about delivering lessons to help business people use media and technology to develop more relevant brands and more rewarding careers.
Seth’s currently the Chief Instigator at Placester, home of the Real Estate Marketing Academy, a top educational resources for real estate professionals visited by more than 100,000 marketers each month. Placester is the fourth multi-million dollar company Seth has helped grow from scratch. As the #3 hire at Placester, Seth has worn all of the go-to-market hats and helped the company build a 450,000-plus customer base in less than ﬁve years.
Seth is relentless on the entrepreneurial front as well. He’s an in-demand speaker booked over 25 times each year to deliver actionable sessions on personal branding, marketing strategy, and sales. His interview-based programs, Craft of Marketing and Marketing Genius are widely heralded as top marketing strategy podcasts. Seth’s a popular guest blogger for numerous publications and advisor to early stage technology and social media companies, via Startup Institute and Betaspring.
Seth lives in Providence, Rhode Island. He's a husband, father, chef, gardener and martial arts junkie.
Barry Feldman is a digital marketing super freak.
After an eight-year stint in the advertising agency business, Barry founded Feldman Creative. Linkedln, Inc. and many other entities have recognized Barry as a top content marketing and social media influencer and leader.
Over the past 25-plus years, Barry has written marketing copy and provided digital marketing strategy for thousands of companies and entrepreneurs. Barry now specializes in planning and developing content marketing for companies that deliver marketing technology and digital marketing agencies. Barry’s writing has touched millions. He’s a popular guest blogger published by more than 30 marketing publications, a columnist, and SlideShare keynote author. In 2015. Barry published his ﬁrst book, SEO Simplified for Short Attention Spans.
Barry is the co-host of the Content Matters podcast, a speaker at marketing conferences, and digital marketing trainer for enterprises and online education specialists.
Barry lives in Folsom, California. He’s a husband, father, dog lover, tennis player, musician, and rock and roll maniac.
What People are Saying About This
“Current, useful, actionable, and true. Its gold!“
JAY BAER, NY Times Best-Selling Author of Youtility and Hug Your Haters
“Clever, fun and about as comprehensive a guide as you’ll find anywhere.“
ANN HANDLEY, Best-Selling Author of Everybody Writes and Content Rules
“Personal branding is a language that’s best learned via a guided journey. Read this book to master individual differentiation in the land of information overload we call the web.“
FREDERICK TOWNES, Co-Founder & COO of Placester, Creator W3 Total Cache
“The Road to Recognition is one of those books that reminds me of how I felt while reading Gary Vaynerchuk’s first book, Crush It. As I read I’m making a list of everyone I want to send this book to.“
STEPHANIE CHUMBLEY, Director of New Media and Education at Chicago Title Company of Oregon
“If you want to achieve success in your career on your own terms, you need to read this book.“
MICHAEL BRENNER, CEO, Marketing Insider Group and Author of The Content Formula
“If you’re a living, breathing human being doing business in this world, you’re a brand and no one understands that more than Seth and Barry. Here is a roadmap to success worth reading.“
NOBU HATA, Director of Member Engagement for the National Association of REALTORS®
“Seth and Barry have outlined a simple roadmap for building relationships and recognition in the digital age. This is a must read.“
MARK ROBERGE, Chief Revenue Ofﬁcer at HubSpot, Senior Lecturer at Harvard Business School, Author of Sales Acceleration Formula
“Personal branding is a necessity in today’s marketplace. This quick-and-easy guide shows you how to do it with heart and verve.“
DORIE CLARK, Author of Stand Out and Reinventing You, Adjunct Professor, Duke University’s Fuqua School of Business
“There are plenty of smart people and resources in this industry, but few think about the delivery and reader experience like Seth and Barry. If you're a believer in books that are both nutritious AND delicious, you're in luck.”
JAY ACUNZO, founder of Unthinkable.fm