The Rules of the Race: The Power of Competitive Strategy to Shape Business Success

Business leaders know the most important element of organizational identity is your mission and that understanding competition is fundamental to success. In fact, it's central to defining who you are as a company. Without appropriate attention to your competitive position in the market, various forces will shape it for you. But to many, this concept is a vague notion without a clear place in strategic planning.

Through my own experiences and inspired by published research, I realized there ...