The Savvy Corporate Innovator

The Savvy Corporate Innovator

by Dorian Simpson

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The Savvy Corporate Innovator by Dorian Simpson

Companies need new ideas to maintain growth and profits. But great ideas aren't enough and many promising ideas for innovation projects fail due to an innovator's inability to sell their ideas to notoriously risk-averse corporate decision makers. Words are heard -- you must present a market analysis, customer research, a revenue forecast, etc. -- but few innovators are given the real tools necessary to create and sell compelling proposals that gain the support of executives.
Corporate innovation can be enjoyable and rewarding. All it takes is a focused approach using the right methods, tools and mentality. Through Simpson's twenty years of working with dozens of large and small companies and managing hundreds of innovation projects, he shares the secrets of selling ideas to those who control the resources. Just what are those secrets that will get executives excited about funding your next BIG idea? You'll find the answers in The Savvy Corporate Innovator.

Product Details

BN ID: 2940151271530
Publisher: Kingsley Publishing Group
Publication date: 05/15/2015
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 362
File size: 5 MB

About the Author

Dorian Simpson teaches corporations, teams and individual innovators how to thrive at the front end of innovation. Starting his career with IBM, he climbed the corporate ladder at various companies from ATT, Motorola and startups to become an executive in product management, sales, engineering and general management—always focused on bringing innovations to life. With hundreds of innovation projects over 20 years, Dorian has refined the tools and concepts found in The Savvy Corporate Innovator. Through consulting and training, he’s inspired thousands of product professionals and helped them transform into effective innovation leaders responsible for billions in new products. His clients and workshop participants appreciate his ability to balance the conceptual world of innovation with the tactical world of business execution. Dorian also trained product leaders in China since 2007, where his programs consistently sell out. He has a BSEE from Northwestern University and a MBA from the University of San Diego. He currently lives in Portland, Oregon.

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