The Science of Fear: How the Culture of Fear Manipulates Your Brain

The Science of Fear: How the Culture of Fear Manipulates Your Brain

by Daniel Gardner
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Overview

The Science of Fear: How the Culture of Fear Manipulates Your Brain by Daniel Gardner

“An invaluable resource for anyone who aspires to think clearly” (The Guardianfrom the New York Times bestselling author of Superforecasting and Future Babble

From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.

“Excellent... Analyzes everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”—The Economist
 
“An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.”—Kirkus (starred review)
 
“Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.”—Dan Ariely, New York Times bestselling author of Predictably Irrational

Product Details

ISBN-13: 9780452295469
Publisher: Penguin Publishing Group
Publication date: 06/24/2009
Edition description: Reprint
Pages: 368
Sales rank: 503,799
Product dimensions: 5.40(w) x 8.40(h) x 0.80(d)
Age Range: 18 Years

About the Author

DAN GARDNER is the New York Times bestselling author of books about psychology and decision-making. His books have been published in 21 countries and 17 languages.

In The Science of Fear, Gardner reveals why we so often worry about what we shouldn’t and don’t worry about what we should. The Guardian called it “an invaluable resource for anyone who aspires to think clearly.”

In Future Babble, Gardner looks at the dismal record of expert forecasts and why we keep listening to overconfident pundits. Harvard psychologist Steven Pinker said it “should be required reading for journalists, politicians, academics, and anyone who listens to them.”

In Superforecasting: The Art and Science of Prediction, Gardner and co-author Philip Tetlock distill important lessons about forecasting, teamwork, and good judgment. Superforecasting was chosen as one of the best books of 2015 by The Economist, Bloomberg, and Amazon.

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