The Secret is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

The Secret is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

by Chris Cicchinelli


Available for Pre-Order. This item will be available on April 13, 2021


How a trailblazing business turned the hottest bedroom toy accessories into a $400-million global empire.

In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $22,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rechristened as Pure Romance—on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles,and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to more than $400 million today. Its workforce of independent consultants now approaches more than 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In The Secret is You, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

Product Details

ISBN-13: 9781642937138
Publisher: Post Hill Press
Publication date: 04/13/2021
Pages: 240
Sales rank: 129,304
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Chris Cicchinelli is CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife Jessica, of the Living with Change Foundation—a nonprofit dedicated to supporting transgender youth and their families.

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