A new company has a 50% chance of failure before its second year, and before year five 90% have closed their doors. The high failure rate is due in large part to something many entrepreneurs didn't feel was critical, but the successful ones did - their image. After all, "image" is the reason we shop at certain stores, use certain products and know certain brand names. It seems like such common sense, but "branding" is the best kept secret of the successful entrepreneur. Most small-business owners just don't get it, nor do they know how to approach it, so they don't at all. This attitude quite often ends up costing them their companies.
|Publisher:||Solaris House of Fine Graphics|
|Edition description:||SOLARIS HOUSE OF FINE GRAPHICS|
|Product dimensions:||5.50(w) x 7.90(h) x 0.30(d)|