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The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior
Hardcover
$30.00
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“A page-turner that reads like a mystery” (Mark Bertolini, former chairman and CEO, Aetna) that delivers key insights to the questions: who really are our customers, why do we lose them, how do we regain them?
Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them.
To crack the case, start thinkin...
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