The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars

The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars


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Product Details

ISBN-13: 9780982765401
Publisher: Brand New World Publishing
Publication date: 06/29/2010
Pages: 148
Product dimensions: 9.02(w) x 5.98(h) x 0.32(d)
Age Range: 17 Years

About the Author

Dr. Larry Chiagouris is a full-time faculty member of Pace University and is a marketing expert that has helped hundreds of students obtain their first job right out of school. He received a B.S. in Economics, Magna cum Laude and an A.P.C. in Marketing from New York University. He holds an M.Phil in Business, an M.B.A. in Industrial Psychology, and a Ph.D. in Marketing and Consumer Behavior from the City University of New York.

As a professor of marketing he has taught at both the undergraduate, graduate, and doctoral level for more than 20 years.

His constant finger on the pulse of what challenges university students and graduates face in the job market along with his 30 plus years working in a variety of industries is what makes Dr. Chiagouris a valuable resource for those that want to land their first job. He knows what hiring managers are looking for in a candidate because he has participated in the hiring of hundreds of entry level employees in addition to senior managers and executives. It is through his experience of working with tech gurus at Bell Labs and Silicon Valley, the Madison Avenue ad men, and the spin-doctor public relations professionals in New York City and California that he learned which candidates succeed in landing a job.

He has served as a member of the Board of Directors of the American Marketing Association and as Chairman of the Advertising Research Foundation.

He is also a member of the Marketing Executives Networking Group, the American Association of Public Opinion Research, and the National Association of Colleges and Employers.

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What People are Saying About This

William Neal

" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best – showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! " --(William Neal, Founder and Senior Partner at SDR Consulting, Past Chairman of the American Marketing Association and author of Value Creation: The Power of Brand Equity)

Dr. Richard Plank

" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. " --(Dr. Richard Plank, Director, Division of Business, University of South Florida)

Kristina Sanchez

"Excellent resource for students! The author speaks in a tone that resonates with this generation. I definitely will refer this book to students." --(Kristina Sanchez, Associate Director of Experiential Programs & Employer Relations, Pomona College)

Susan Maxam

" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. " ---(Susan Maxam, University Director for Student Success, Pace University)

Steven M. Howard

" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Dr. Chiagouris outlines practical, easy-to-apply personal assessment and individual positioning steps helping job candidates clearly articulate who they are, why they stand out from their competition, and how to go about identifying and winning highly desired opportunities. I've worked closely with Larry on Madison Ave, and observed him in the classroom. He's a master at focusing attention and promoting consumer-brand engagement. This book leverages his respected communications, branding, and applied marketing expertise to the benefit of all soon-to-be graduates. Follow his roadmap, and land your job! " --(Steven M. Howard Marketing and Customer Experience Officer, Rainqloud Media, Inc.)

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The Secret to Getting a Job after College 5 out of 5 based on 0 ratings. 4 reviews.
Cindy_S_Hwang More than 1 year ago
Good read. Chiagouris gives recent college graduates comprehensive and useful advice on how to get interviews & nail them. Highly recommended for new graduates looking for their first job & even for seasoned job hunters in need of a refresher course.
MitchellA227 More than 1 year ago
I randomly picked up this book since I'm about to graduate and it was very helpful! Especially with resume and cover letter, this book has great information and advice! I would highly recommend this book to any college students whos about to graduate and ready to get a job!!
SimplyBliss More than 1 year ago
The Secret To Getting A Job After College is truly a must have for ALL college students. It is filled with many insights on how one can brand and market themselves in any field and how to make yourself stand out amongst your competition. I truly learned a good amount on how to make myself more marketable and tailor my resume to reflect exactly the type of field I am interested in pursuing.
BarbaraRay More than 1 year ago
I gave it to my nephew and he read the chapter on trick questions in interviews and then went on an interview. He said he was well prepared for the interview based on the book.