The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars

The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars

by Larry Chiagouris

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The perfect gift for all college students.

The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars
is an easy to follow guide for all majors to help you launch your career in any job market. In just four chapters, you will learn tips and tactics to attract the attention of an employer and win the competition with other candidates to get the job you want.

Bonus Feature: Exclusive Online Content:

  • Gain access to exclusive content to a companion website

  • Includes references to many job search resources

  • Resume examples for a variety of majors

  • Links to useful websites

Chapter 1: Finding Your Job: Identifying Your Best Opportunities

  • Summary of easy to find sources of information to focus your job search

  • Destroy the myth of what kind of job a college graduate should seek

  • Where to uncover the jobs most students fail to ever find

  • Create your personal brand

Chapter 2: Getting the Interview: Creating Your Marketing Plan

  • Learn to create a cover letter that generates a call from an employer

  • See what makes a great resume that cannot be ignored

  • Find out how to get on top of an employer's lists of candidates

  • How to leverage the Internet faster and more effectively

Chapter 3: Acing the Interview: Building a Relationship and Selling Yourself

  • Learn to prepare for any interview situation

  • Find out what market research you need to do before the interview

  • Learn the tricky questions that interviewers toss at you

  • Know which answers work and which answers fail

Chapter 4: Getting the Offer: Closing the Sale

  • How to be sure your references will support you when the employer calls

  • Gain the knowledge to get an offer from an employer you will want to accept

  • Obtain tips on how to be well positioned for your next job after you start your first job

Product Details

ISBN-13: 9781732098305
Publisher: Brand New World Publishing
Publication date: 09/25/2018
Edition description: New Edition
Pages: 198
Sales rank: 664,957
Product dimensions: 6.00(w) x 9.00(h) x 0.42(d)

About the Author

Dr. Larry Chiagouris is a full-time faculty member of Pace University and is a marketing expert that has helped hundreds of students obtain their first job right out of school. He received a B.S. in Economics, Magna cum Laude and an A.P.C. in Marketing from New York University. He holds an M.Phil in Business, an M.B.A. in Industrial Psychology, and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. As a professor of marketing he has taught at both the undergraduate, graduate, and doctoral level for more than 20 years. His constant finger on the pulse of what challenges university students and graduates face in the job market along with his 30 plus years working in a variety of industries is what makes Dr. Chiagouris a valuable resource for those that want to land their first job. He knows what hiring managers are looking for in a candidate because he has participated in the hiring of hundreds of entry level employees in addition to senior managers and executives. It is through his experience of working with tech gurus at Bell Labs and Silicon Valley, the Madison Avenue ad men, and the spin-doctor public relations professionals in New York City and California that he learned which candidates succeed in landing a job. He has served as a member of the Board of Directors of the American Marketing Association and as Chairman of the Advertising Research Foundation. He is also a member of the Marketing Executives Networking Group, the American Association of Public Opinion Research, and the National Association of Colleges and Employers. Now on Twitter...please follow me @larrychiagouris

What People are Saying About This

William Neal

" Larry Chiagouris has been conceptualizing and implementing highly successful branding strategies for decades, and this is one of his best – showing college graduates the nuts and bolts of how to develop their personal brand to get that all-important first job. Simply outstanding! " --(William Neal, Founder and Senior Partner at SDR Consulting, Past Chairman of the American Marketing Association and author of Value Creation: The Power of Brand Equity)

Dr. Richard Plank

" Larry is one of the few people who combines real world business experience with the rigor of a skilled academician. This book reflects that talent and his passion for helping students. This is a must read for every college graduate. " --(Dr. Richard Plank, Director, Division of Business, University of South Florida)

Susan Maxam

" Dr. Chiagouris ranks among the most caring, committed, and creative professors I have ever had the privilege of working with over the past twenty years. His student-centeredness is legendary as is his dedication to helping students find their place in this world. He finds nothing more fulfilling than empowering students to build a foundation for their own success while focusing on their strengths and uniqueness. " ---(Susan Maxam, University Director for Student Success, Pace University)

Kristina Sanchez

"Excellent resource for students! The author speaks in a tone that resonates with this generation. I definitely will refer this book to students." --(Kristina Sanchez, Associate Director of Experiential Programs & Employer Relations, Pomona College)

Steven M. Howard

" This book is required reading for every college student wrestling with how to land an internship and their first - and best - position after graduation. Dr. Chiagouris outlines practical, easy-to-apply personal assessment and individual positioning steps helping job candidates clearly articulate who they are, why they stand out from their competition, and how to go about identifying and winning highly desired opportunities. I've worked closely with Larry on Madison Ave, and observed him in the classroom. He's a master at focusing attention and promoting consumer-brand engagement. This book leverages his respected communications, branding, and applied marketing expertise to the benefit of all soon-to-be graduates. Follow his roadmap, and land your job! " --(Steven M. Howard Marketing and Customer Experience Officer, Rainqloud Media, Inc.)

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The Secret to Getting a Job after College: Marketing Tactics to Turn Degrees into Dollars 4.9 out of 5 based on 0 ratings. 19 reviews.
AlexKrames More than 1 year ago
This is a "must have" for all recent grads. I found the chapter on interviewing styles extremely helpful. I actually just landed a job, and I attribute my awesome interview to the tips in this book!!!
arianne-esposito More than 1 year ago
This book was my reason of getting an internship for the summer. It so short and so helpful that you can read it twice without noticing it! It helps you not only in defining what you really want as a career, but it also provides you method to market yourself as the best potential candidate for a job! This book can really improve your life and increase your job opportunities! I highly recommended for both undergraduate and graduates!
MoNugz More than 1 year ago
Informative, great points. I found it really helpful with preparing for my job hunt. Totally worth it.
AreJaySilver More than 1 year ago
I received this book as a gift from my Professor when I lost my full-time position at a firm post graduation. I can begin by saying the information in this book is invaluable in getting a job. All the best advice you've ever been given by your teachers and various professionals throughout your career is compiled here in a step-by-step guide to finding a great job. The book guides you through every intricate detail from narrowing down job choices to what truly interests you, intricately preparing your resume according to a job position, mock interview questions, as well as salary negotiations (once you get the job!) There are also many other answers to questions that you may have along the way. You learn to market yourself as an individual and begin to think of yourself as a brand. The job search is rocky after college and thanks to this book, it's been smooth sailing. 5 STARS!
nishal24 More than 1 year ago
For anyone who is job searching and seeking tricks and tips for interviews and resumes, this book is a MUST HAVE! The first two chapters helped me personally providing me with advice on how to revamp my resume. In addition, the last two chapters assisted me with answering challenging interview questions with clear, concise answers. After following Mr. Chiagouris' resume tips, I had many recruiters, headhunters, and employers contact me. The best part about it is that it's an easy, informative quick read! My advice: purchase the book and follow his tips and you will only see good things in your future! This book will be with me for many years to come!
Joseph Rizzo More than 1 year ago
A must have for all graduating college student as well as graduare students. Dr Chiagouris nailed this extraordinary reference which is a must for all seeking emploment in the highly competitive job market.
isabellachka More than 1 year ago
Graduating is so stressful and the pressure to get a job is so intense that many students, unfortunately, settle for jobs that are not interesting and well below their worth. This is why soon-to-be graduates NEED to read this book...It'll outline exactly what steps to take and how to take them in order to understand your own worth and what you can offer to an employer. Then it teaches you how to make your resume and interview skills up-to-par with the high standards of today's employers. All the secrets to getting a job are in here, so save yourself the stress of being overwhelmed and actually get your dream job after college. Highly recommended (coming from a recent grad with a dream job and who's friends also read this book and got great jobs).
A_Manigbas More than 1 year ago
With graduation quickly approaching, I was worried about being job-less! This book gave me plenty of insights on how to nail every interview I went on, and how to impress everyone I met. It's definitely what helped me land the job that I have now! No doubt about it.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This book was invaluable during the interview process. After graduation, I spent 6 months applying for jobs to no avail. I decided to do some research, and stumbled across this book. The resume tips in the book helped me land countless interviews almost immediately. The tricky interview questions were no problem after this book so clearly laid out how to answer unexpected questions. In a matter of no time, I had an offer for a job that I love and have been at ever since!
revoir More than 1 year ago
This book has given me the most straight-forward and helpful advice when it came to finding a job, setting up a resume, and getting through an interview. I figured out what I need to do to stand out among the crowd, and not simply overlooked like most of my previous attempts at getting jobs. I'm two steps ahead of employers now!
omgchaicka More than 1 year ago
Now that I had finished with school and was getting ready to start applying for jobs, I did not have a really good idea of where to even begin writing my professional resume. This book gave me the foundation I needed to work with and helped me create something that I felt like really stood out from my classmate's works. It takes you through writing a resume all the way to getting your job offer. Highly recommended.
Anonymous More than 1 year ago
This book is great because it speaks in a voice that students can understand and relate with. I really enjoyed this book because it provides excellent tips on marketing yourself as a brand in the job market.
kw1 More than 1 year ago
My uncle gave me "The Secret to Getting a Job After College" as a graduation gift, it has been an invaluable tool to me as I navigate my way through job applications and interviews.
s-chelle More than 1 year ago
This book contains every secret there is to know about how to land the job you want after college. You will learn strategies on how to build up your resume, build relationships with the right people and which steps you must take in order to land a position within your ideal career.
MVPorter More than 1 year ago
I just got this book and I know it will be "my go to guide." The information is organized in a logical fashion that makes it very easy to locate exactly what it is you are looking for. I wanted to learn some tips on interviewing and there it was right there in Chapter 3 ---an entire chapter filled with tricky interview questions with the answers! I have not finished reading this yet, but I have already learned so much. I have a couple of friends graduating from college this year and I know exactly what I am getting them. I highly recommend this book.
michele_S_1988 More than 1 year ago
There are so many books on resumes out there, but very few of them just get straight to the point. This author doesn't waste your time with useless information. If you want to read something that will give you tips that you can apply immediately this is the ebook for you. I just got Chapter 2, but I am actually considering just getting the full version and seeing what else I can learn.
j_skoob More than 1 year ago
This book has been very helpful to me in setting my career path straight to where I want to go, thanks to the skills interest grid and many other features. It not only gives tips on how to perfect your resume and interview, but it also gives you a whole outline of how to form and market your own personal brand.
BruceBBB More than 1 year ago
What I like about this book is that it covers every aspect about getting a job in a manner that is very direct and to the point. The approach is also unique because he uses tips from marketing to make his point.