The Secrets of Big Business Innovation: An insider's guide to delivering innovation, change and growth

The Secrets of Big Business Innovation: An insider's guide to delivering innovation, change and growth

by Daniel Taylor

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Product Details

ISBN-13: 9780857194640
Publisher: Harriman House Publishing
Publication date: 05/31/2015
Pages: 240
Product dimensions: 5.40(w) x 8.40(h) x 0.80(d)

About the Author

Dan Taylor is Managing Director of the New York office of Market Gravity - an Innovation consultancy that works with the world's best companies to identify, develop and deliver new propositions and services. Dan has been at the frontline of corporate innovation for over 15 years working in and with some of the world's largest companies to establish and sustain innovation, and has even founded some of his own businesses along the way. In a clear and punchy way, Dan brings to life the challenges of corporate innovation and the secrets of success.

Table of Contents

Introduction
SECTION A: Establishing an innovation programme
1. PURPOSE, VISION & STRATEGY
Clarify the purpose and goals of innovation and level of commitment to them
2. STRUCTURE
Choose the structure(s) that match your ambition
3. GOVERNANCE & LEADERSHIP
Define a single point of committed ownership
4. METHODOLOGY & PROCESS
Select the right approach for the context and objectives
5. PEOPLE, SKILLS & CULTURE
Empower a dedicated, diverse and co-located cross-functional team
SECTION B: Delivering innovation projects
6. OPPORTUNITY IDENTIFICATION AND SELECTION
Focus on the customer problem, not the idea or the technology, to identify the opportunities
7. EVOLUTION
Evolve concepts proactively rather than reactively
8. BUSINESS CASE
Apply real commercial rigour
9. DEVELOPMENT & LAUNCH
Identify a Go-To-Market strategy based on the corporate reality as well as the start-up mentality
SECTION C: Sustaining Innovation
10. ACHIEVING SCALE
Don't "Fire and Forget" - Ongoing effort is required to achieve scale
11. PORTFOLIO MANAGEMENT
Make the most of the programme
12. WORKING WITH THE CORE BUSINESS
Don't ignore the core
Acknowledgements
Index

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