The Sense And Nonsense Of Consumer Product Testing

The Sense And Nonsense Of Consumer Product Testing

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$55.00

Product Details

ISBN-13: 9781601982629
Publisher: Now Publishers
Publication date: 09/24/2009
Series: Foundations and Trends in Marketing Series , #10
Pages: 62
Product dimensions: 6.14(w) x 9.21(h) x 0.12(d)

Table of Contents

1. Introduction 2. Literature Review and Overall Proposition 3. Implications of the Non-conscious Effects of Tensile Taste for Product Testing. 4. Designing a Taste Test to provide Reliable Data: Review of the Existing Methods. 5. The Cola Wars: A Triangle Taste Test Study. 6. Discussion. References

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