ISBN-10:
3642425178
ISBN-13:
9783642425172
Pub. Date:
10/13/2014
Publisher:
Springer Berlin Heidelberg
The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

by Panos Mourdoukoutas, George J. Siomkos

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Product Details

ISBN-13: 9783642425172
Publisher: Springer Berlin Heidelberg
Publication date: 10/13/2014
Edition description: 2010
Pages: 104
Product dimensions: 6.10(w) x 9.25(h) x 0.01(d)

Table of Contents

Introduction: How to Cross the Tipping Point.- Principle 1: Begin with the Consumer.- Principle 2: Be Innovative.- Principle 3: Target the Right Group.- Principle 4: Create the Right Message.- Principle 5: Find the Right Context.- Principle 6: Launch a WOM Campaign.- Principle 7. Turn WOM into Buzz.

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