The Seven Steps to Nirvana: Strategic Insights into Ebusiness Transformation

The Seven Steps to Nirvana: Strategic Insights into Ebusiness Transformation


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The Seven Steps to Nirvana: Strategic Insights into Ebusiness Transformation by Mohan Sawhney, Jeff Zabin

Today's most successful companies never sit still. Even as they introduce their newest e-business initiatives, their next generation of improvements is already near completion. Traditional organizations-especially larger, low-tech businesses-must reinvent themselves if they are to hold their positions against these new business competitors.

i>The Seven Steps to Nirvana leads managers through the systematic stages needed to transform traditional businesses-regardless of their industries-into fierce competitors. Combining hard-hitting analyses with case studies of businesses that made the transition, this concrete, practical tour de force opens readers' minds to:

  • Essential differences between e-commerce and e-business
  • The evolutionary stages of e-business intervention
  • Strategies to overcome inertia and organize for speed

Written by one of BusinessWeek's 25 most influential e-business innovators, The Seven Steps to Nirvana is a trove of innovative techniques for brick-and-mortar businesses to meet—and overcome—the challenges of today's faster, nimbler e-upstarts.

Insights and Frameworks for Transforming Traditional Bricks-and-Mortar Operations into Fast-Responding, Customer-Centered Companies

In the world of e-business, "e" is just the means. "Business" is the end. The fundamentals of business have not changed. Firms still win by creating superior value for their customers and by building superior business architectures. Executives who lose sight of this fact—whether due to technology, bureaucracy, or the gold-rush mentality—risk becoming disoriented and even lost.

The Seven Steps to Nirvana is a compass for senior executives as they embark on the journey of e-business transformation. Tested before thousands of executives, whose collective insights helped shape its content, this visionary book provides a systematic roadmap for the steps needed to convert large, established companies into fierce, twenty-first-century competitors.

Steeped in ancient wisdom, grounded in a powerful array of sense-making frameworks, and brought to life through dozens of real-world examples, The Seven Steps to Nirvana brings clarity and insight to a wide range of strategic issues, including:

  • Understanding the true scope of e-business
  • Defining the evolutionary path for your e-business initiatives
  • Formulating a winning e-business strategy
  • Finding opportunities for leveraging the core business
  • Synchronizing customer touch points and resolving channel conflict

Product Details

ISBN-13: 9780071375221
Publisher: McGraw-Hill Companies, The
Publication date: 04/01/2001
Pages: 323
Product dimensions: 6.30(w) x 9.32(h) x 1.28(d)

About the Author

Mohan Sawhney is the McCormick Tribune Professor of Electronic Commerce and Technology­­and director of the Center for Research on Technology, Innovation, and E-Commerce­­at Northwestern University's Kellogg Graduate School of Management. Named by BusinessWeek as one of the 25 most influential people in e-business, Sawhney is an internationally renowned consultant, writer, teacher, adviser, and speaker.

Jeff Zabin is an independent writer and speaker, and a research fellow with DiamondCluster International, a premier business strategy and technology solutions firm. He is a co-founder of an e-business thought leadership network, called nMinds, and a strategic advisor to several technology and e-commerce companies.

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