What if the business guru’s were wrong?
You get told you need complex marketing systems, elaborate sales pitches, social media “relationships.” That you must have employee manuals, hiring procedures, and organisational flow charts. But what if everything you have heard about small business was wrong?
These conventional, complicated strategies might work for some. But you feel that they’re not for you. Why? Because our fast-paced, ever-changing business environments don’t need complex systems.
Instead, small business owners and entrepreneurs like you need something inspirational. Something for when the going is tough. You want to know the common challenges, and you want to see some ideas to overcome them. Ideas that worked and ideas that didn’t – so you can save time by not making the same mistakes.
You need a flexible system that focuses your inputs to get the best possible result.
You want achievable, practical and helpful advice. Fast. And above all, you need simple.
The Simple Manifesto challenges conventional marketing strategies by stepping away from prescriptive, rigid formulas. Instead, this book helps you throw away the complexity, letting you reach your big goals without wasting your precious time. You may even enjoy yourself.
The Simple Manifesto delivers valuable insight across four sections. Known as “lenses”, these fresh perspectives focus on simplifying the business building process.
The four lenses are: Standpoint, Nonconformist, Approach and Position.
Known as SNAP for short, this lensing framework lets you see ways to realign the existing components of your business (and your life). So you can focus your efforts in a new, clearly defined way to produce a better outcome. A successful outcome.
The result? Greater clarity for you, the leader and entrepreneur.
You're always in control. This book doesn’t demand anything of you. You choose what to accept, reject, do now or do later. Some SNAP lenses will be more relevant for you to focus on right now. While others may be more appropriate to consider further into your business journey.
Simple. Fun. Sometimes counter-intuitive – and maybe even controversial. The Simple Manifesto helps you kill complexity – and that’s just what you need.
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Table of Contents1-Foreword - James Tuckerman; 2-What if the Business Gurus Were Wrong; 3-Lens 1: Standpoint; 4-Why The Simple Manifesto?; 5-The Simple Agents (SAs); 6-The Creativity Thief; 7-Parties of Many, Parties of One; 8-What I Learnt from an Ice Addict; 9-The Standpoint Shift; 10-A New Sales Standpoint; 11-Dream Settings; 12-What's Your Centre?; 13-Eliminate Confusion; 14-Simplify Your Vision; 15-Wisdom of the Heart; 16-Reinventing Your Vision; 17-Standpoint Theory; 18-Lens 2: Nonconformist; 19-The School of the Con-Artist; 20-What About the Haters?; 21-Personality and Perceptions; 22-Sacking Your Customers; 23-Loyalty and Broken Promises; 24-What I Learnt Growing up in a Cult; 25-Question Authority; 26-Mind-Numbing Market Research; 27-Make Your Competition Irrelevant; 28-Unconventional Customer Profile; 29-Networking Event Blunders; 30-Eliminate Options; 31-The Imperfectionist; 32-Lens 3: Approach; 33-Get Stuff Done by Eliminating Tasks; 34-Being a Start-up is No Excuse!; 35-Movements and Momentum; 36-Branding Lies & Logo Design; 37-What You Don't Know Can Hurt You; 38-Simple Website Marketing; 39-Landing Page Experiments; 40-Search Engine Optimisation and the Magic Bullet; 41-Lens 4: Position; 42-Content Marketing for Mortals and Machines; 43-The Social Media Revolution; 44-Swimming Against the Stream; 45-Collaboration Learnt the Hard Way; 46-Shrinking for Simple Growth; 47-The SAs Dream Team; 48-Clumsy Corporates; 49-The Power of Small; 50-The Simple Manifesto 2.0;