The Simple StartUp: Instructor Manual

The Simple StartUp: Instructor Manual

by Rob Phelan

Paperback(Instructor ed.)

$20.00
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Product Details

ISBN-13: 9780960058969
Publisher: Choose FI Media, Inc.
Publication date: 02/10/2020
Edition description: Instructor ed.
Pages: 144
Sales rank: 184,859
Product dimensions: 8.50(w) x 11.00(h) x 0.39(d)

Table of Contents

CONTENTS

INTRODUCTION .............................................................................. 1

SECTION 1 GENERATING A BUSINESS IDEA ................................. 4

SECTION 2 TEAMWORK & WORKING WITH OTHERS .................... 12

SECTION 3 BUSINESS SNAPSHOT ............................................... 18

SECTION 4 MARKET RESEARCH ................................................. 26

SECTION 5 THE BUSINESS PLAN ............................................... 32

SECTION 6 PRODUCTION PROCESS ............................................ 42

SECTION 7 MARKETING MIX ....................................................... 48

SECTION 8 MARKETING & SALES ............................................... 52

SECTION 9 COST, PRICE, PROFIT ................................................ 62

SECTION 10 FINANCING ............................................................... 72

SECTION 11 THE PITCH ................................................................. 84



SECTION 12 FINAL REVIEW .......................................................... 90

APPENDICES ................................................................................ 95

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