The Smart Marketer's Toolbox: The latest marketing innovations and how to use them to grow your business

The Smart Marketer's Toolbox: The latest marketing innovations and how to use them to grow your business

by Eric Schulz

Paperback

$17.99
Use Standard Shipping. For guaranteed delivery by December 24, use Express or Expedited Shipping.

Product Details

ISBN-13: 9781478115441
Publisher: CreateSpace Publishing
Publication date: 08/02/2012
Pages: 350
Product dimensions: 6.00(w) x 9.00(h) x 0.78(d)

About the Author

Eric Schulz is a 25-year marketing veteran of Procter & Gamble, The Coca-Cola Company, The Walt Disney Company, consultant to several Fortune 500 corporations and now a marketing professor at the Jon M. Huntsman School of Business at Utah State University.

Schulz previously authored "The Marketing Game, How The World's Best Companies Play to Win", a marketing textbook that has been used in many of the top business schools around the world.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews