The Social License: How to Keep Your Organization Legitimate

The Social License: How to Keep Your Organization Legitimate

by John Morrison


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The Social License: How to Keep Your Organization Legitimate by John Morrison

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

Product Details

ISBN-13: 9781137370716
Publisher: Palgrave Macmillan UK
Publication date: 08/27/2014
Edition description: 2014
Pages: 187
Product dimensions: 8.60(w) x 5.70(h) x 0.80(d)

About the Author

John Morrison is a leading practitioner and thinker on issues relating to the social responsibilities of government, business, and civil society. He is currently the Executive Director of the Institute for Human Rights and Business (, and has advised a number of governments, the European Union, OECD, and the United Nations on related issues. Previously, John has worked in business, civil society, and government, and lived and worked in Europe and North America. He has been a Harkness Fellow, member of a number of advisory boards, and chaired the Jury of the Dutch Government's Human Rights Award in 2013. He has written and spoken widely on human rights, international migration, and corporate responsibility.

Table of Contents

PART I: INTRODUCTION 1. Macondo 2. The Social Licence 3. What's wrong with CSR? PART II: THE FOUNDATIONS 4. Legitimacy – Who Can and Who Cannot Have a Social Licence 5. Trust – Confidence in the Relationship with Those Affected 6. Consent – Granting Necessary Permissions for an Activity PART III: MAINTAINING THE SOCIAL LICENCE 7. Benefits – the Delivery of Sufficiently Positive Outcomes for All Concerned 8. Power, Knowledge and Participation – Equity Among All Parties 9. Transparency and Accountability – the Ability to Hold Parties Responsible 10. Prevention and Remedies – Protecting Victims and Ensuring Justice PART IV: WHAT NEXT? 11. Different Organizations and the Social Licence 12. A Basis for Partnership and Accountability 13. The Social Licence – a Prognosis

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