The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 1

The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 1

by Lon Safko, David K. Brake
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success / Edition 1

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Product Details

ISBN-13: 9780470411551
Publisher: Wiley
Publication date: 05/04/2009
Pages: 840
Product dimensions: 7.50(w) x 9.20(h) x 2.00(d)

About the Author

Lon Safko is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

Table of Contents



PART I Tactics and Tools

CHAPTER 1 What Is Social Media? 3

CHAPTER 2 Say Hello to Social Networking 25

CHAPTER 3 It’s Not Your Father’s E-Mail 61

CHAPTER 4 The World of Web Pages 85

CHAPTER 5 The Internet Forum 117

CHAPTER 6 The Ubiquitous Blog 141

CHAPTER 7 The Wisdom of the Wiki 167

CHAPTER 8 A Picture Is Worth a Thousand Words (Photo Sharing) 187

CHAPTER 9 Talking about the Podcast (Audio Create) 207

CHAPTER 10 Got Audio? (Audio Sharing) 233

CHAPTER 11 Watch Out for Vlogs (Video Create) 253

CHAPTER 12 Got Video? (Video Sharing) 273

CHAPTER 13 Thumbs Up for Microblogging 289

CHAPTER 14 Live from Anywhere—It’s Livecasting 317

CHAPTER 15 Virtual Worlds—Real Impact 339

CHAPTER 16 Gaming the System: Virtual Gaming 371

CHAPTER 17 RSS—Really Simple Syndication Made Simple 397

CHAPTER 18 Spotlight on Search (Search Engine Optimization) 411

CHAPTER 19 Marketing Yourself (Search Engine Marketing) 441

CHAPTER 20 The Formidable Fourth Screen (Mobile) 457

CHAPTER 21 Let the Conversation Begin (Interpersonal) 487

PART II Strategy: The Five Steps to Social Media Success

CHAPTER 22 Analyze Your Existing Media 539

CHAPTER 23 The Social Media Trinity 551

CHAPTER 24 Integrate Strategies 565

CHAPTER 25 Identify Resources 577

CHAPTER 26 Implement and Measurement 589


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The Social Media Bible: Tactics, Tools, and Strategies for Business Success 4 out of 5 based on 0 ratings. 10 reviews.
Max48 More than 1 year ago
Ron's book, The Social Media Bible, came along at just the right time. I'm working in marketing in a new start up company. Our goal is to maximize our marketing budget and establish our brand on an international level. Using the Social Media Bible as a "How To" guide we were able to improve existing programs and initiate programs that we hadn't thought about. I encountered one problem, emailed Ron, and got a quick response that helped me better understand what I needed to do. Ya gotta love the power of the internet and social media! Ron's book was the right tool at the right time, I'd recommend it to anyone wanting to take advantage of internet marketing opportunities. Max
Tarkus-Steve More than 1 year ago
If you're very social media savy, this may not be the book for you, but if you're the average person, it's time you got this book. I am skeptical of looking for this type of information on the internet because I never know the source. Are they biased? I know this book is not. It's a resource tool. The first week I had it, someone inivited me to join their LinkedIn account. I didn't know if it was something I wanted to get involved with. When I looked it up in TSMB I found it was something I definitely should be involved with. I believe this book has already paid for itself.
Anonymous More than 1 year ago
Pong_Trinidad More than 1 year ago
The Social Media Bible book authored by Lon Safko and David Brake is an insightful book to get familiar with social media. I find this book practical, useful reference for newcomers such as myself, it's an extensive resource that discusses every aspect of social media. Lon and David did a great job identifying what kind of things I need to know about social media. This book is part reference work, part "how-to" manual, and part business strategy book. The authors attempted to provide the readers basic vocabulary for understanding social media. They also present readers tactical perspective on how various social media tools are used. I learned more about the functions of social media and I was able to explore applications associated with them in more detail. I found out that the best way to promote my dormitory business is through video blogging. Compared to traditional text and graphics based blogs, video blogs provide better facilities to present anything in a more interactive way. Using video blogs, I can describe the uniqueness and specialty of my dormitory amenities and connect better with my customers. I can simply post the video in Youtube. People can comment and provide their opinion over the video which may be helpful inputs for me to improve my products and services. The book is well organized and well written. It is divided into three parts. The first part of the book gives you a solid foundation on what social media is all about. The second part of the book presents social media categories such as aggregators, video and publish to name a few. I find these categories beneficial in my dormitory business. In any business, it is important for an entrepreneur to know what your target market is saying about a particular product, service or brand. I learned from the book that I can use aggregators to capture market intelligence. The authors even suggested some aggregator tools that I can use. This part of the book also covers quick rundown of the features and functions of the tools that should become part of your social media strategy. The last part presents the strategy for your business. The book explain the four pillars of Social Media Strategy, this particular chapter is my favorite because it argues how a social media strategy should have goals of communication, collaboration, education, and entertainment. In this chapter, I had a better understanding on how to communicate with my target audience. I also learned that with some social media tools, I can measure things that eventually translate into something in my company profit and loss statement. Some of the chapters contain "Expert Insight" This portion is where experts share their insights, offering some tips and advice on their respective area. The book also allows free downloads by going to their website I downloaded The social Media Awareness index from the website and I find this index practical. Basically it was designed to assess my own personal use of social media tools and how I can use these tools in my business. There are some areas where the authors can improve this book. First, there should be more illustrations, pictures, graph models, and charts and all should be in colored. Second, the book has too much historical information about the origin of the ipod, internet to name a few It would be better if the authors went straight to the point. Overall, I strongly recommend The Social Media Bible as a soc
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RolfDobelli More than 1 year ago
Do you tweet or troll? Lurk or plurk? Do you have Facebook friends or a LinkedIn list? Are you a virtual world resident with a beguiling or scary avatar? What is your favorite aggregator or rich site summary (RSS) service? Are you happy with your Yelp rating? Do you have a Meebo login? You know Google, but do you know Redlasso or IceRocket? What is your favorite wiki beyond Wikipedia? Like it or not, it is increasingly difficult to function in today's technology-obsessed world without becoming an Internet geek. You need to know how to get the most out of the Web. For that, turn to Lon Safko and David K. Brake. Their comprehensive guide to the perplexing online world explains the Internet-based social media, including how to use its networks and tools to build a marketing campaign. getAbstract recommends this smart, thorough, useful book to any businessperson who sees a single unfamiliar word in this paragraph.