The Social Media Industries

by Alan B. Albarran (Editor)

Overview

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are:

• Business models found among the social media industries and social media as a form of marketing.
• Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.
• Discussions of ethics and privacy as applied to the area of social media.
• An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35.

Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Product Details

ISBN-13:	9780415523189
Publisher:	Taylor & Francis
Publication date:	02/26/2013
Series:	Media Management and Economics Series
Pages:	272
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas. His teaching and research interests revolve around the management and economics of the communication industries. The Social Media Industries is the fifteenth book he has written/edited during his career.

Table of Contents

Foreword -- Dr. Jacqueline Vickery

The Social Media Industries: Introduction and Overview -- Alan B. Albarran

A History of the Social Media Industries -- David H. Goff

The Paradoxes of Social Media: A Review of Theoretical Issues -- Francisco J. Perez-Latre

Business Models of Most-Visited U.S. Social Networking Sites -- Jiyoung Cha

Social Media Marketing -- Paige Miller

Social Media Content -- Daniel Schackman

Social Media and the Value of Truth: Navigating the Web of Morality -- Berrin Beasley

Traditional News Media’s Use of Social Media -- Tracy Collins Standley

Privacy and Social Media -- Laurie Thomas Lee

Uses and Gratifications of Facebook Members 35 Years and Older -- Aimee Valentine

Social Media and Young Latinos -- Alan B. Albarran

Bridging the Great Divide: African American and Asian American Use of Social Media -- Maria Williams-Hawkins

The Social Media Industries: Summary and Future Directions -- Alan B. Albarran